Tesco repurposes cardboard for toilet rolls and kitchen towels

Tesco introduces an innovative approach, converting recyclable cardboard into soft, absorbent toilet rolls and kitchen towels.

Partnering with WEPA, Tesco invests in technology to transform corrugated cardboard, including delivery boxes, into premium paper products. This eco-friendly process uses less water, chemicals, and energy compared to traditional methods, resulting in unbleached beige-colored items.

The new range includes 100% Recycled Brown Kitchen Towel and Luxury Soft 100% Recycled Brown Toilet Tissue in 4 and 6 Long Roll packs, available in 100 Tesco Extra stores initially.

Household Category Director, Philip Banks, said: The explosion of home deliveries since the pandemic has created an abundance of recyclable cardboard boxes right on our doorstep. The manufacturing process our supplier has developed, that turns them into incredibly soft toilet roll and kitchen towel, allows us to create a second, sustainable use for them that couldn’t be more different!