Coca-Cola trials 'label-less' packaging for Sprite on-the-go bottles

Coca-Cola is set to conduct its first UK trial of 'label-less' packaging, starting with Sprite and Sprite Zero on-the-go bottles.

During the limited trial, labels will be temporarily removed from single 500ml Sprite and Sprite Zero bottles, replaced by an embossed logo on the front. Laser-engraved product and nutritional information will be featured on the back of the pack.

While the existing labels are fully recyclable, this innovative approach aims to simplify the recycling process by eliminating the need to separate labels during recycling, thereby reducing overall packaging material usage.

Consumers are encouraged to experience the new limited design, available at eight Tesco Express Stores in Brighton and Hove, Bristol, London, and Manchester from January to March 2024.

Maintaining the sustainability focus, the clear PET bottles, made from 100% recycled material (excluding the caps), retain the familiar green and transparent colours that signify Sprite or Sprite Zero.

Coca-Cola has consistently worked toward minimising packaging waste, implementing design changes such as transitioning Sprite bottles from green to clear plastic for improved recyclability.

Dusan Stojankic, VP Franchise Operations, GB&I at Coca‑Cola Great Britain commented: We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use. Going label-less might seem like a small step, but it is one of several ways we are exploring making recycling easier, minimising waste, and minimising the impact of our packaging on the environment.

Other initiatives include introducing attached caps to prevent littering and investing in lightweight bottle designs to reduce packaging materials.