Coca-Cola trials 'label-less' packaging for Sprite on-the-go bottles

Coca-Cola trials 'label-less' packaging for Sprite on-the-go bottles

Sustainability

Coca-Cola is set to conduct its first UK trial of 'label-less' packaging, starting with Sprite and Sprite Zero on-the-go bottles.

During the limited trial, labels will be temporarily removed from single 500ml Sprite and Sprite Zero bottles, replaced by an embossed logo on the front. Laser-engraved product and nutritional information will be featured on the back of the pack.

While the existing labels are fully recyclable, this innovative approach aims to simplify the recycling process by eliminating the need to separate labels during recycling, thereby reducing overall packaging material usage.

Consumers are encouraged to experience the new limited design, available at eight Tesco Express Stores in Brighton and Hove, Bristol, London, and Manchester from January to March 2024.

Maintaining the sustainability focus, the clear PET bottles, made from 100% recycled material (excluding the caps), retain the familiar green and transparent colours that signify Sprite or Sprite Zero.

Coca‑Cola strips labels from Sprite on-the-go bottles in Company’s first UK trial of 'label-less' packaging © Coca-Cola Great Britain

Coca-Cola has consistently worked toward minimising packaging waste, implementing design changes such as transitioning Sprite bottles from green to clear plastic for improved recyclability.

Dusan Stojankic, VP Franchise Operations, GB&I at Coca‑Cola Great Britain commented: We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use. Going label-less might seem like a small step, but it is one of several ways we are exploring making recycling easier, minimising waste, and minimising the impact of our packaging on the environment.

Other initiatives include introducing attached caps to prevent littering and investing in lightweight bottle designs to reduce packaging materials.

Latest Packaging News

Spectra to showcase sustainable innovations at CosmeticBusiness in Munich
Supplier News

Spectra to showcase sustainable innovations at CosmeticBusiness in Munich

Spectra is delighted to announce its participation in this year’s CosmeticBusiness show on June 4th...
ZARELO introduces new paper-based packaging solution for barbecue starters
Sustainability

ZARELO introduces new paper-based packaging solution for barbecue starters

Mondi and ZARELO have partnered to introduce a recyclable paper-based packaging solution for fire...
Absolut unveils first-ever limited-edition bottle collection for Tomorrowland 2025
Events

Absolut unveils first-ever limited-edition bottle collection for Tomorrowland 2025

Absolut is launching its inaugural limited-edition bottle collection in collaboration with...
Shoprite introduces South Africa’s first recyclable 7kg potato bag
Sustainability

Shoprite introduces South Africa’s first recyclable 7kg potato bag

The Shoprite Group has introduced South Africa’s first fully recyclable 7kg potato bag, marking a...
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Events

London Packaging Week 2025 opens registrations for landmark 15th anniversary edition

Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with...