Mars unveils fully recyclable pouches for its WHISKAS® cat food

Mars, Incorporated has announced the rollout of a new recyclable pouch design for its WHISKAS® wet cat food in the UK and Germany.

This marks a shift away from previous multi-layer packaging toward more sustainable, mono-material packaging made with polypropylene (PP).

By transitioning to this single‑material design, Mars says it has cut packaging-related carbon emissions by roughly 46%. The new PP pouches can withstand the high temperatures needed for sterilisation and are engineered to integrate with existing or evolving recycling systems.

The launch starts with the WHISKAS® Tasty Mix Country Collection 12-pack, now available across major UK retailers and through Germany’s Rewe supermarket chain.

This initiative is part of Mars’s broader “Sustainable in a Generation” program, which is based on three core pillars: eliminating unnecessary packaging, redesigning for recyclability, and investing to close the loop in packaging life cycles.

Elisabetta Pierangelo, Vice President of R&D for Mars Pet Nutrition, highlighted the company’s long-term vision: We want to contribute to a circular economy where packaging material never becomes waste. The transition to mono-material pouches has required ground-breaking, innovative material science and we will continue to drive innovation in packaging to help build the world we want tomorrow.