Zyrtec refreshes packaging with plastic-free design for allergy season

Zyrtec refreshes packaging with plastic-free design for allergy season

Sustainability

Zyrtec, the allergy medication brand, has unveiled updated packaging ahead of allergy season, introducing a fully paper-based outer carton that is 100% recyclable.

The new flat-front design was developed following four years of consumer research and is intended to improve on-shelf visibility.

The change eliminates the previous use of plastic blister packs, aligning with growing sustainability efforts. In addition, the updated packaging features larger text to enhance readability for consumers.

Jenn Lovell, head of U.S. Allergy at Kenvue, said: ZYRTEC has been a leader in allergy care for more than 30 years. As we continue to advance in science and innovation, it’s important for the packaging to reflect this commitment and meet the evolving needs of our consumers

According to Zyrtec’s parent company, Kenvue, the refresh is not only an environmental step but also part of a broader visual update.

Latest Packaging News

Shoprite introduces South Africa’s first recyclable 7kg potato bag
Sustainability

Shoprite introduces South Africa’s first recyclable 7kg potato bag

The Shoprite Group has introduced South Africa’s first fully recyclable 7kg potato bag, marking a...
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Events

London Packaging Week 2025 opens registrations for landmark 15th anniversary edition

Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with...
Cadbury UK sharing bars now wrapped in 80% recycled plastic
Sustainability

Cadbury UK sharing bars now wrapped in 80% recycled plastic

Cadbury has begun rolling out new packaging for its sharing bars that incorporates 80% certified...
140 million bottles returned at ALDI Hungary
Sustainability

140 million bottles returned at ALDI Hungary

ALDI Hungary has announced that customers have returned approximately 140 million beverage...
M&S Food trials recyclable paper fibre trays for ready meals
Sustainability

M&S Food trials recyclable paper fibre trays for ready meals

Marks & Spencer is piloting a new recyclable tray made from paper fibre for one of its most...