Clean Cult expands paper-based packaging range with new cleaning scents

Clean Cult has introduced an expanded range of fragrances across its household cleaning products, including laundry detergent, dish soap and hand soap, all packaged in its paper-based carton format.

The latest additions represent the company’s largest scent rollout to date and are now available via online retail channels. The new range includes a variety of citrus, floral and herbal-inspired fragrances, alongside existing options.

Within the laundry detergent range, new scents include Neroli Vetiver, Orange Blossom and Rose Petal. The company stated that the formulations have been tested against established brands and are suitable for sensitive skin.

The dish soap portfolio has also been extended, with additional options such as Mandarin Peel, Mountain Eucalyptus and a fragrance-free variant. In hand soap, the existing Juniper Sandalwood scent is joined by a new Floral Bloom option.

Today's consumer cares about more than just cleaning power. They want beautiful fragrance, thoughtful ingredients, and packaging that reduces plastic waste. This expansion brings all three together.

Ryan Lupberger, CEO and Co-Founder of Clean Cult.

Clean Cult’s products are supplied in paper-based cartons designed to reduce reliance on single-use plastic, alongside a refillable aluminium packaging system. The company said this approach can reduce plastic use by up to 90% compared with conventional packaging formats.

According to Clean Cult, the formulations are produced without dyes, phosphates, SLS, 1,4-dioxane, phthalates or parabens. The company also participates in plastic recovery initiatives through its partnership with rePurpose Global, supporting efforts to offset plastic waste.