Google achieves 100% plastic-free packaging for Pixel, Nest, and Fitbit

Google achieves 100 plastic free packaging for Pixel Nest and Fitbit
Sustainability

Google has announced that its packaging for Pixel, Nest, and Fitbit devices is now 100% plastic-free. This achievement marks the completion of a goal set in October 2020 to eliminate plastic from its hardware packaging by 2025. Initially, the packaging was 94% plastic-free, but the final challenge was replacing components like shrink wrap, plastic tape, and labels.

To address this, Google developed fibre-based alternatives in collaboration with material suppliers. The new packaging design is not only plastic-free but also lighter and easier to recycle. The paper used is three times stronger and about 70% more stretchable than before, reducing the carbon footprint during transport. Additionally, the moulded fibre pulp inside the box, which helps protect the device, is partially made from recycled newspaper.

The packaging also features a new peelable closure label that secures the box without leaving rough or torn edges when removed, making it easy to identify any tampering.

The materials and design were created to enhance recyclability, with a visually appealing texture and uncoated surface that encourages consumers and recycling centres to treat the packaging as recyclable.

Latest Packaging News

Aldi debuts 'world-first' aluminium-free full barrier carton
Sustainability

Aldi debuts 'world-first' aluminium-free full barrier carton

SIG has introduced what it describes as the world’s first full barrier aseptic carton pack without...
PACK EXPO Las Vegas celebrates 30 years of innovation
Events

PACK EXPO Las Vegas celebrates 30 years of innovation

PACK EXPO Las Vegas, one of North America’s most comprehensive packaging and processing events is...
Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers
Supplier News

Paramount Packaging Systems: Staying ahead in 2025 with Fuji flow wrappers

As we step further into 2025, the packaging industry is seeing a wave of innovation – driven by...
Sustainable child-resistant closure launched for household products
Supplier News

Sustainable child-resistant closure launched for household products

Amcor, a global leader in developing and producing responsible packaging solutions, developed a...
M&S deploys UV tag technology to monitor milk bottle recycling
Sustainability

M&S deploys UV tag technology to monitor milk bottle recycling

Marks & Spencer (M&S) has introduced ultraviolet (UV) tags on its four-pint milk bottles as...