Coca-Cola and Merlin offer VIP rewards for recycling plastic bottles

Coca-Cola and Merlin offer VIP rewards for recycling plastic bottles

Sustainability

For the third year in a row, Coca-Cola and Merlin Entertainments are collaborating to promote recycling through reverse vending machines. Visitors to Merlin attractions in the UK can win VIP experiences by recycling empty 500ml plastic bottles at designated machines.

This initiative will see 28 reverse vending machines installed at 11 Merlin locations, including Alton Towers Resort, LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort, Warwick Castle, SEA LIFE aquariums in Blackpool, Birmingham, Brighton, and London, The Blackpool Tower, and LEGOLAND® Discovery Centre Birmingham. The program runs from July 1st to September 6th, 2024.

This year's campaign features newly designed vending machines to enhance visibility. Four additional machines have been added since last year, making it easier for guests to locate them. Guests can also find machines with the help of staff or by using the attraction's app, which guides them to recycling points. After recycling, participants receive a receipt with a website link to enter the VIP competition.

© Merlin Entertainments

Prizes for 2024 include exclusive experiences such as a VIP behind-the-scenes tour of Legend of the Trebuchet and a private history tour at Warwick Castle, a Royal Box experience at the Blackpool Tower Circus, and the chance to conquer The Swarm, one of the UK’s tallest rollercoasters, at Thorpe Park.

Latest Packaging News

Cadbury unveils temperature-activated packaging for summer bars
Technology

Cadbury unveils temperature-activated packaging for summer bars

Cadbury is set to launch a new range of Dairy Milk chocolate bars featuring innovative...
New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling
Supplier News

New SynTiso line concept from Syntegon revolutionises liquid pharmaceutical filling

At Pharmatag 2025 in Crailsheim, Syntegon presented a new line concept for liquid pharmaceuticals....
Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025
Supplier News

Lantech to showcase next-generation packaging technologies at Drinktec, Fachpack and Pack Expo 2025

Global leader in secondary packaging equipment, Lantech is preparing for a series of three trade...
Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets
Business

Major FMCG companies withdraw from US Plastics Pact ahead of 2030 targets

Several leading consumer goods companies — including Walmart, Nestlé, Mars, Mondelēz International,...
UK hospitality sector urges delay and rethink of EPR policy over cost concerns
Business

UK hospitality sector urges delay and rethink of EPR policy over cost concerns

Leaders in the UK hospitality industry have raised serious concerns about the financial...