Coca-Cola launches 100% rPET bottles in Hong Kong

Coca-Cola launches 100% rPET bottles in Hong Kong
Sustainability

The Coca-Cola Company has debuted its first-ever 500ml Coca-Cola® Trademark brands packaged in 100% recycled PET (rPET)* bottles in Hong Kong.

Now available, all 500ml Coca-Cola® Original, Coca-Cola® No Sugar, and Coca-Cola® Plus variants are produced using 100% rPET materials.

The new packaging prominently displays messages such as "I'm a 100% rPET bottle" and "Recycle Me Again," aimed at raising recycling awareness and prompting consumer action.

In partnership with industry associations and organisations like Drink Without Waste, Coca-Cola in Hong Kong champions consumer education and community collection efforts to enhance beverage packaging recycling. Teaming up with Drink Without Waste, Coca-Cola is investing HK$3 million in 2024 for a neighbourhood collection drive, mobilising housing estates and residents to foster recycling habits and establish a robust plastic bottle recycling loop.

The Coca-Cola Company announced that its 500ml Coca-Cola® Trademark brands in 100% rPET bottles have officially launched in Hong Kong © Coca-Cola China Limited / PR Newswire
Marella Canepa Risso, Franchise Operations Director, Hong Kong and Macau at The Coca-Cola Company, said: Our packaging is our biggest, most visible billboard. We have been using the power of our brands, leading with Coca–Cola® and bonaqua®, to educate, inspire and advance our sustainability priorities. The introduction of our iconic Coca-Cola® Trademark brands in 100% rPET* bottles is an important step in our journey to showcase how recycling can help speed up a circular economy.

*Excluding caps and labels.

Latest Packaging News

Absolut trials 'industry-first' paper cap and bottle combo
Sustainability

Absolut trials 'industry-first' paper cap and bottle combo

Absolut has taken another step in its sustainable packaging journey by trialling an industry-first...
Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer
Supplier News

Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer

The challenge When a long-standing food manufacturer experienced the sudden failure of two vital...
Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles
Supplier News

Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles

Spectra proudly partnered with Bumboo on their latest innovation, a reusable household cleaning...
King's Hawaiian unveils fresh packaging design for 75th anniversary
Business

King's Hawaiian unveils fresh packaging design for 75th anniversary

King's Hawaiian, known for its popular sweet rolls and other baked goods in America, has introduced...
Fiat unveils car featuring parts made from recycled beverage cartons
Sustainability

Fiat unveils car featuring parts made from recycled beverage cartons

Beverage cartons have found a new life as part of a groundbreaking development for the automotive...