Coca-Cola launches 100% rPET bottles in Hong Kong

Coca-Cola launches 100% rPET bottles in Hong Kong
Sustainability

The Coca-Cola Company has debuted its first-ever 500ml Coca-Cola® Trademark brands packaged in 100% recycled PET (rPET)* bottles in Hong Kong.

Now available, all 500ml Coca-Cola® Original, Coca-Cola® No Sugar, and Coca-Cola® Plus variants are produced using 100% rPET materials.

The new packaging prominently displays messages such as "I'm a 100% rPET bottle" and "Recycle Me Again," aimed at raising recycling awareness and prompting consumer action.

In partnership with industry associations and organisations like Drink Without Waste, Coca-Cola in Hong Kong champions consumer education and community collection efforts to enhance beverage packaging recycling. Teaming up with Drink Without Waste, Coca-Cola is investing HK$3 million in 2024 for a neighbourhood collection drive, mobilising housing estates and residents to foster recycling habits and establish a robust plastic bottle recycling loop.

The Coca-Cola Company announced that its 500ml Coca-Cola® Trademark brands in 100% rPET bottles have officially launched in Hong Kong © Coca-Cola China Limited / PR Newswire
Marella Canepa Risso, Franchise Operations Director, Hong Kong and Macau at The Coca-Cola Company, said: Our packaging is our biggest, most visible billboard. We have been using the power of our brands, leading with Coca–Cola® and bonaqua®, to educate, inspire and advance our sustainability priorities. The introduction of our iconic Coca-Cola® Trademark brands in 100% rPET* bottles is an important step in our journey to showcase how recycling can help speed up a circular economy.

*Excluding caps and labels.

Latest Packaging News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions
Supplier News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions

As artificial intelligence (AI) adoption accelerates, the global demand for AI infrastructure...
Viscose Closures: Choosing the right cork – A guide for wine and spirits producers
Supplier News

Viscose Closures: Choosing the right cork – A guide for wine and spirits producers

Selecting the right cork stopper is a crucial decision for both winemakers and spirit producers....
London Packaging Week hosts first major industry discussion since EPR launch
Events

London Packaging Week hosts first major industry discussion since EPR launch

Leading experts from Defra, PackUK, and the Food & Drink Federation will discuss how recent...
JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme
Business

JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme

JD Wetherspoon has disclosed that it expects to incur around £2.4 million in costs this year under...
CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California
Sustainability

CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California

Nearly 8.5 million tonnes of single-use packaging and food-service items were sent to landfill in...