Coca-Cola launches 100% rPET bottles in Hong Kong

Coca-Cola launches 100% rPET bottles in Hong Kong
Sustainability

The Coca-Cola Company has debuted its first-ever 500ml Coca-Cola® Trademark brands packaged in 100% recycled PET (rPET)* bottles in Hong Kong.

Now available, all 500ml Coca-Cola® Original, Coca-Cola® No Sugar, and Coca-Cola® Plus variants are produced using 100% rPET materials.

The new packaging prominently displays messages such as "I'm a 100% rPET bottle" and "Recycle Me Again," aimed at raising recycling awareness and prompting consumer action.

In partnership with industry associations and organisations like Drink Without Waste, Coca-Cola in Hong Kong champions consumer education and community collection efforts to enhance beverage packaging recycling. Teaming up with Drink Without Waste, Coca-Cola is investing HK$3 million in 2024 for a neighbourhood collection drive, mobilising housing estates and residents to foster recycling habits and establish a robust plastic bottle recycling loop.

The Coca-Cola Company announced that its 500ml Coca-Cola® Trademark brands in 100% rPET bottles have officially launched in Hong Kong © Coca-Cola China Limited / PR Newswire
Marella Canepa Risso, Franchise Operations Director, Hong Kong and Macau at The Coca-Cola Company, said: Our packaging is our biggest, most visible billboard. We have been using the power of our brands, leading with Coca–Cola® and bonaqua®, to educate, inspire and advance our sustainability priorities. The introduction of our iconic Coca-Cola® Trademark brands in 100% rPET* bottles is an important step in our journey to showcase how recycling can help speed up a circular economy.

*Excluding caps and labels.

Latest Packaging News

Flexible packaging set for strong growth across North America
Business

Flexible packaging set for strong growth across North America

The flexible packaging sector in North America is forecast to grow significantly over the next...
Sustainable moisture control: Why SUPER DRY is you best choice
Supplier News

Sustainable moisture control: Why SUPER DRY is you best choice

When cargo crosses the ocean, it encounters various risks, including condensation and humidity....
The Real Olive Company optimises production with Autopack machinery
Supplier News

The Real Olive Company optimises production with Autopack machinery

Autopack, one of the UK’s leading suppliers of packaging machinery, has recently partnered with The...
Durable paper-based bags enhances Riverford’s veg box service
Sustainability

Durable paper-based bags enhances Riverford’s veg box service

Organic veg box company Riverford has introduced a new recyclable paper-based packaging format for...
Absolut unveils limited-edition Keith Haring bottle design
Business

Absolut unveils limited-edition Keith Haring bottle design

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop...