Coca-Cola launches new on-pack promotion for UEFA EURO 2024

Coca-Cola, as an official partner of UEFA EURO 2024, is launching an on-pack promotion to engage shoppers in the excitement of this summer’s tournament.

The promotion, which runs for five weeks starting 10th June, features limited edition 2L, 1.25L, and 500ml PET bottles, 330ml cans, 24 multipack cans, and 330ml glass icon bottles of Coca-Cola Zero Sugar. Each pack includes a QR code that consumers can scan to enter a prize draw via the Coke App.

Consumers have daily chances to win prizes such as adidas training tops, Coca-Cola branded footballs, and official UEFA EURO 2024 cups. Additionally, all participants will be entered into a draw for a VIP final fan fest experience at BOXPARK, where they can watch the tournament’s final game.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: For many, the games encourage get togethers with friends and family for a BBQ or drinks at home or down the local pub. Within retail, our large PET bottles and multipacks of cans are therefore a must-stock to cater for these increased at-home social occasions, during the tournament and throughout the summer.

Convenience retailers can support the promotion using point-of-sale and digital assets available from My.CCEP.com, helping to create a football-themed atmosphere both in-store and online.