Chanel unveils recycled aluminium packaging for renowned mascara line

Chanel unveils recycled aluminium packaging for renowned mascara line

Sustainability

Constellium has joined forces with Chanel Fragrance & Beauty and g.pivaudran to introduce an innovative packaging solution featuring recycled aluminium for Chanel's renowned mascara line, "Le Volume." The mascara packaging will now incorporate between 10 to 20 per cent of post-consumer recycled (PCR) material, depending on the model.

This collaboration between Constellium and luxury packaging specialist g.pivaudran began in 2018 and has successfully addressed various technical challenges. These challenges included issues with deep stamping and maintaining a smooth or brushed decorative finish. Additionally, the companies have focused on preserving aesthetics following anodisation and ensuring the stability of raw materials containing recycled content.

Chanel Fragrance & Beauty © Phillip Pessar (CC BY 2.0)
Patrick Broom, Director Sales & Marketing Specialties at Constellium, said: We are very proud of this major accomplishment, which supports the growing trend towards eco-friendly solutions in the beauty industry. We would like to thank Chanel for paving the way towards more eco-friendly solutions in the beauty industry. We are proud to partner with them and with g.pivaudran to advance sustainable luxury cosmetic packaging solutions.

Constellium's rolling mill in Singen, Germany, is renowned for producing highly specialised aluminium surfaces tailored specifically for the cosmetics industry. To meet the demands of combining high-luster finishes with optimal deep-drawing characteristics, Constellium has developed special alloys with uniform conversion properties that adhere to precise dimensional tolerances.

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