Clarins unveils lighter, greener cosmetics sample packaging

Clarins unveils lighter, greener cosmetics sample packaging

Business

Luxury skin care and cosmetics company, Clarins, and cosmetics tube supplier, Albéa Tubes, are joining forces to introduce a groundbreaking sample packaging solution called EcoLittle Top.

This innovative flip-top closure system, tailored for sample formats, addresses the triple Corporate Social Responsibility (CSR) challenge of sustainability, recyclability, and the integration of recycled materials. Aligned with the CSR commitments of both brands, EcoLittle Top represents a transformative evolution in Clarins' sample offerings.

Upgrading its sample tubes, Clarins will incorporate EcoLittle Top, the latest addition to Albéa Tubes' EcoTop range. By eliminating one component, EcoLittle Top achieves an impressive 47% reduction in the total tube weight.

Emphasising the commitment to the circular economy, the tube incorporates 45% recycled material, courtesy of Albéa Tubes' PCR Max offer. This Post-Consumer Recycled Polyethylene (PCR PE) solution, combined with EcoLittle Top in High-Density Polyethylene (HDPE), creates a single-material packaging that is recyclable in HDPE channels. This strategic use of recycled plastic significantly decreases the reliance on virgin plastic in tube production.

Clarins cosmetics counter at a New Zealand department store (public domain)
Isabelle Séry, Sales Director at Albéa Tubes, said: This innovation is the result of two years of close collaboration between our two teams. The CSR commitments and premium quality requirements of Clarins and Albéa Tubes were at the heart of product development. EcoLittle Top is a further consolidation of our CSR roadmap.

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