Clarins unveils lighter, greener cosmetics sample packaging

Clarins unveils lighter, greener cosmetics sample packaging

Business

Luxury skin care and cosmetics company, Clarins, and cosmetics tube supplier, Albéa Tubes, are joining forces to introduce a groundbreaking sample packaging solution called EcoLittle Top.

This innovative flip-top closure system, tailored for sample formats, addresses the triple Corporate Social Responsibility (CSR) challenge of sustainability, recyclability, and the integration of recycled materials. Aligned with the CSR commitments of both brands, EcoLittle Top represents a transformative evolution in Clarins' sample offerings.

Upgrading its sample tubes, Clarins will incorporate EcoLittle Top, the latest addition to Albéa Tubes' EcoTop range. By eliminating one component, EcoLittle Top achieves an impressive 47% reduction in the total tube weight.

Emphasising the commitment to the circular economy, the tube incorporates 45% recycled material, courtesy of Albéa Tubes' PCR Max offer. This Post-Consumer Recycled Polyethylene (PCR PE) solution, combined with EcoLittle Top in High-Density Polyethylene (HDPE), creates a single-material packaging that is recyclable in HDPE channels. This strategic use of recycled plastic significantly decreases the reliance on virgin plastic in tube production.

Clarins cosmetics counter at a New Zealand department store (public domain)
Isabelle Séry, Sales Director at Albéa Tubes, said: This innovation is the result of two years of close collaboration between our two teams. The CSR commitments and premium quality requirements of Clarins and Albéa Tubes were at the heart of product development. EcoLittle Top is a further consolidation of our CSR roadmap.

Latest Packaging News

Refill Return Cup initiative off to a strong start in Cardiff
Business

Refill Return Cup initiative off to a strong start in Cardiff

Cardiff’s Refill Return Cup initiative has seen strong engagement in its first month, with more...
Spectra supports Grangers Sustainable Journey
Supplier News

Spectra supports Grangers Sustainable Journey

At Spectra Packaging, we are proud to have played our part in Grangers’ journey toward...
Spectra teams up with Clevelli Bay to create an eco-friendly spray solution
Supplier News

Spectra teams up with Clevelli Bay to create an eco-friendly spray solution

Spectra recently worked with Clevelli Bay to develop a sustainable packaging solution for their new...
New initiative takes aim at reducing airline waste in Mumbai
Sustainability

New initiative takes aim at reducing airline waste in Mumbai

WasteAid, an environmental and development charity based in the UK, has announced a new partnership...
Study reveals 51% of UK supermarket food is packaged in 'unnecessary plastic'
Sustainability

Study reveals 51% of UK supermarket food is packaged in 'unnecessary plastic'

A recent study by Retail Economics, commissioned by DS Smith and conducted by the Material Change...