Nature Valley launches US national park-inspired packaging

Nature Valley has introduced a limited-edition packaging range featuring artwork inspired by some of the United States' best-known national parks as part of its ongoing partnership with the National Park Foundation.

The seasonal designs will appear across a selection of the brand's snack products, with each range highlighting different national parks and landscapes.

The Crunchy range features imagery inspired by Yosemite and Redwood National Parks, while Sweet & Salty packaging showcases scenes from Grand Canyon, Arches and Acadia. Yellowstone National Park appears on Nature Valley Protein products, with Joshua Tree National Park featured on the brand's Biscuit Sandwiches packaging.

Alongside the packaging launch, Nature Valley has introduced a series of National Park Adventure Kits, which include an America the Beautiful Annual Resident Pass, park-themed merchandise and selected limited-edition products featuring the new packaging designs.

Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors. This summer, we’re honouring that longstanding partnership by helping more people discover the beauty of America's national parks and get outside to experience them firsthand.

Scott Baldwin, VP and Business Unit Director for Bars at General Mills.

According to the company, the initiative forms part of its long-standing collaboration with the National Park Foundation, which has included financial support for conservation, education and visitor access projects.

Nature Valley said it has contributed more than 35 million US dollars to the Foundation over the past 15 years, supporting projects including trail restoration across parks such as Mount Rainier, Grand Teton, Yosemite and Grand Canyon.

The limited-edition packaging is being rolled out at retailers across the United States, with the National Park Adventure Kits becoming available from 9 July, while stocks last.