UEFA Champions League finals set the stage for reusable packaging

PepsiCo UEFA 3Rs
Sustainability

PepsiCo and the Union of European Football Associations (UEFA) have joined forces to introduce 100% recyclable packaging at the upcoming Champions League finals.

In a concerted effort to minimise the environmental impact of football and promote resource efficiency, PepsiCo and UEFA are implementing circular economy practices centred around the principles of "reduce, reuse, and recycle."

These sustainable initiatives will be showcased at two highly anticipated events: the Women's UCL Final, taking place at PSV Stadium in Eindhoven on June 3, and the Men's UCL Final, hosted at Istanbul's Atatürk Olympic Stadium on June 10.

During both finals, all food and beverage packaging supplied by PepsiCo will be 100% recyclable. Moreover, Istanbul's Atatürk Olympic Stadium will be equipped with 220 recycling bins to facilitate waste sorting after the event.

The Women's Champions League Final will mark an important milestone as the first to introduce returnable packaging for food and drinks. Fans attending the event will have the opportunity to purchase drinks in 52,000 transparent 0.40L cups, each requiring a returnable deposit of €2. Additionally, Doritos Nachos will be served in returnable trays throughout the stadium.

In Istanbul, PepsiCo is collaborating with TURN, a scalable reuse system, to manage 48,000 smart cups and streamline bin operations at the Champion's Festival sampling stands.

PepsiCo UEFA 3Rs
PepsiCo UEFA 3Rs © PR Newswire / PepsiCo, Inc.

PepsiCo has been a trusted partner of UEFA since 2015, and their collaboration has yielded remarkable sustainability initiatives. Notably, PepsiCo recently launched pep+ (PepsiCo Positive) Partners for Tomorrow, an innovative platform designed to assist customers in achieving their sustainability goals.

Latest Packaging News

Corrugated and carton packaging demand rises across Canada
Business

Corrugated and carton packaging demand rises across Canada

Canada’s corrugated and folding carton packaging market is forecast to reach USD 37.27 billion in...
Reusable packaging gains momentum in e-commerce supply chains
Sustainability

Reusable packaging gains momentum in e-commerce supply chains

The global market for reusable e-commerce packaging is experiencing rapid growth, with increasing...
Flexible packaging set for strong growth across North America
Business

Flexible packaging set for strong growth across North America

The flexible packaging sector in North America is forecast to grow significantly over the next...
Sustainable moisture control: Why SUPER DRY is you best choice
Supplier News

Sustainable moisture control: Why SUPER DRY is you best choice

When cargo crosses the ocean, it encounters various risks, including condensation and humidity....
The Real Olive Company optimises production with Autopack machinery
Supplier News

The Real Olive Company optimises production with Autopack machinery

Autopack, one of the UK’s leading suppliers of packaging machinery, has recently partnered with The...