UEFA Champions League finals set the stage for reusable packaging

UEFA Champions League finals set the stage for reusable packaging

Sustainability

PepsiCo and the Union of European Football Associations (UEFA) have joined forces to introduce 100% recyclable packaging at the upcoming Champions League finals.

In a concerted effort to minimise the environmental impact of football and promote resource efficiency, PepsiCo and UEFA are implementing circular economy practices centred around the principles of "reduce, reuse, and recycle."

These sustainable initiatives will be showcased at two highly anticipated events: the Women's UCL Final, taking place at PSV Stadium in Eindhoven on June 3, and the Men's UCL Final, hosted at Istanbul's Atatürk Olympic Stadium on June 10.

During both finals, all food and beverage packaging supplied by PepsiCo will be 100% recyclable. Moreover, Istanbul's Atatürk Olympic Stadium will be equipped with 220 recycling bins to facilitate waste sorting after the event.

The Women's Champions League Final will mark an important milestone as the first to introduce returnable packaging for food and drinks. Fans attending the event will have the opportunity to purchase drinks in 52,000 transparent 0.40L cups, each requiring a returnable deposit of €2. Additionally, Doritos Nachos will be served in returnable trays throughout the stadium.

In Istanbul, PepsiCo is collaborating with TURN, a scalable reuse system, to manage 48,000 smart cups and streamline bin operations at the Champion's Festival sampling stands.

PepsiCo UEFA 3Rs
PepsiCo UEFA 3Rs © PR Newswire / PepsiCo, Inc.

PepsiCo has been a trusted partner of UEFA since 2015, and their collaboration has yielded remarkable sustainability initiatives. Notably, PepsiCo recently launched pep+ (PepsiCo Positive) Partners for Tomorrow, an innovative platform designed to assist customers in achieving their sustainability goals.

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