Aldi introduces recyclable wrap packaging for own-brand butter lines

Aldi introduces recyclable wrap packaging for own brand butter lines
Sustainability

Aldi is set to debut a new recyclable wrap packaging on two of its own-label butter lines, marking a 'first in UK supermarkets'.

Starting next month, the supermarket chain will swap out the current non-recyclable packaging on block butter with a paper-based alternative wrap that can be easily recycled at home.

The transition will apply to its Specially Selected West Country and Yorkshire block butter, contributing to the removal of over 10 tonnes of non-recyclable packaging from circulation annually.

© Aldi
Luke Emery, Plastics and Packaging Director at Aldi, said: We are committed to minimising plastic packaging at Aldi, and we are constantly exploring ways in which we can make a meaningful change to our products. Through the introduction of these new recyclable packaging innovations, we hope to help customers reduce plastic use when shopping for everyday items at Aldi.

In addition to this initiative, Aldi recently revamped the outer plastic wrap for its Everyday Essentials cheese singles with a new paper packaging, resulting in the elimination of a further 23 tonnes of plastic waste per year.

Latest Packaging News

British MP backs calls to accelerate plastic-free materials innovation
Sustainability

British MP backs calls to accelerate plastic-free materials innovation

Cambridge MP Daniel Zeichner has backed calls to ramp up support for British businesses leading the...
Pepsi launches temperature-activated football-themed cans
Technology

Pepsi launches temperature-activated football-themed cans

PepsiCo has launched a limited-edition range of football-themed beverage cans as part of its Pepsi...
100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging’s future
Events

100 days to go: London Packaging Week 2026 puts discovery at the heart of packaging’s future

London Packaging Week returns in 2026 with a renewed focus on discovery, bringing together leading...
FIFA bans reusable water bottles from World Cup stadiums
Sustainability

FIFA bans reusable water bottles from World Cup stadiums

Football fans attending World Cup matches will not be permitted to bring reusable water bottles...
Mapping the geography of colour: Insights for packaging design
Business

Mapping the geography of colour: Insights for packaging design

By Alison Rodwell, Technical Specialist – Paper & Packaging at James Cropper From the White...