Aldi unveils own-brand paper wine bottles in UK

Aldi unveils own-brand paper wine bottles in UK

Sustainability

Aldi introduces the UK's first supermarket own-brand paper wine bottles, scheduled to launch on 18th March, coinciding with Global Recycling Day.

The Cambalala South African Shiraz and Cambalala South African Sauvignon Blanc, priced at £7.99 for 75cl, will be available in lightweight paper bottles.

These paper bottles are composed of 94% recycled paperboard and feature a food-grade pouch to contain the wine, ensuring full recyclability. They are five times lighter than standard glass bottles, contributing to a reduction in carbon footprint equivalent to driving around the planet 5.8 times.

Aldi collaborated with FrugalpacTM, an Ipswich-based company focused on engineering sustainable packaging using recycled paper, to bring this initiative to fruition.

© Aldi
Julie Ashfield, Managing Director of Buying at Aldi UK, says: Shoppers are striving to become more sustainable in their everyday lives, looking for small ways to make a big difference for our planet. Our Buying Teams are continuously thinking of how we can evolve our ranges to offer greater value and greener choices. We are proud to be the first supermarket to launch an own-brand paper bottle, helping to drive sustainable change.

The introduction of these paper bottles not only aligns with Aldi's commitment to sustainability but also offers eco-conscious consumers a convenient and portable option for picnics and outdoor events.

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