Industry experts develop 'world's lightest' pizza box

Industry experts develop 'world's lightest' pizza box

Business

Metsä Board collaborates with industry experts to develop the 'world's lightest' pizza box.

The creation of this exceptional pizza box involved a collaborative effort by Metsä Board and leading professionals in the field. Together, they aimed to design a food-safe packaging solution that would not only minimise material and printing ink consumption but also have a positive environmental impact, all while ensuring optimal performance, functionality, and print quality. As a result, a remarkably lightweight pizza box with outstanding performance has been achieved, setting a new standard in the industry.

Futupack took charge of the visual design of the pizza box, while Adara Pakkaus handled the manufacturing process. Metsä Board contributed a lightweight paperboard substrate, which serves as a superior, safer, and more sustainable alternative for food-grade applications. This substrate is a fully bleached, uncoated white kraftliner that is compatible with flexo, offset, and digital inkjet printing techniques. It is available in a basis weight range of 70-160 g/m², providing versatility and reliability for various printing needs.

Worlds lightest pizza box credit Metsä Board Corporation
Metsä Board collaborates with industry experts to create the world’s lightest pizza box © Metsä Board Corporation
Ilkka Harju, Packaging Services Director at Metsä Board explains: Compared to traditional solutions, the weight and material consumption of the box have been reduced by approximately 30%. The fresh fibre MetsäBoard Natural WKL Bright used for the box weighs 80 g/m2 (16 lbs/1000ft2). Despite the reduced weight, the E-flute corrugated board box's structure provides the box with the necessary rigidity and the fresh fibre material the necessary purity to carry a freshly baked pizza. All the corrugated board layers are made of the same material, which makes the production logistics efficient too.

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