Mars debuts paper-based packaging for Mars bars in UK trial

Mars, Incorporated has introduced the beloved Mars bar in paper-based packaging for the first time in the UK. Through extensive development and significant investments in the pilot project, Mars is taking a bold step towards a more sustainable future by testing paper-based recyclable packaging for Mars bars.

In a limited trial conducted in selected Tesco stores over the next few months, Mars aims to assess the viability and environmental benefits of paper-based packaging for its iconic Mars bar. By embracing this innovative approach, Mars reaffirms its commitment to reducing its ecological footprint and contributing to a more sustainable packaging landscape.

The introduction of paper-based packaging for the Mars bar marks a significant achievement in Mars' ongoing journey towards sustainability. This trial demonstrates the company's dedication to exploring alternative packaging materials and finding solutions that align with its environmental values.

Mars is eager to gather insights and feedback from consumers during this trial phase to further enhance its sustainable packaging initiatives. The company remains committed to continuous improvement and collaborating with stakeholders to drive positive change across the industy.

A representative from Mars, Incorporated, said: We are excited to present the Mars bar in paper-based packaging for the first time in the UK as part of our commitment to sustainability. This limited trial allows us to evaluate the performance and feasibility of paper-based recyclable packaging, taking us one step closer to a more sustainable future.

The company's dedication to sustainability was previously demonstrated through its plans to transition to sustainable packaging for chocolate bars in Australia and New Zealand, announced in November last year.

Earlier this year, Mars Wrigley's Chinese division launched its first package made entirely from post-consumer recycled PET (rPET), showcasing the company's global efforts to implement sustainable packaging solutions.