Germany's Netto boosts packaging recycling with Digimarc

Germany's Netto boosts packaging recycling with Digimarc

Business

German retailer Netto Marken-Discount, in collaboration with Digimarc Corporation, has achieved an important milestone in making checkouts faster and packaging more recyclable. They've digitised Netto's own-brand food and beverage products using Digimarc's technology, including hidden digital watermarks on the packaging.

These digital watermarks, unseen by the human eye, are seamlessly integrated into the package or label design, preserving the packaging's aesthetics. Netto has added these digital watermarks to thousands of food and beverage products.

Digimarc CEO, Riley McCormack, said: It is exciting to partner with retailers like Netto that are setting the example for the rest of the industry and leading the way for a circular economy. More sustainable packaging is becoming a business imperative, and Digimarc’s digital watermarks are transforming recycling as a validated way to improve circularity dramatically.
German Netto credit Ikar us CC BY 30 DE
German Netto © Ikar.us (CC BY 3.0 de)

Netto is committed to sustainability, focusing on resource conservation, ethical sourcing, fair trade, and community engagement. Alongside expanding its eco-friendly products, Netto is actively reducing its environmental impact through initiatives targeting climate protection, biodiversity, freshwater, and resource management.

Christina Stylianou, Netto Corporate Spokesperson, said: We initially cooperated with Digimarc to optimize our checkout by digitizing our private label food and beverage products with Digimarc’s technology. Netto is now also well positioned to adopt Digimarc Recycle by leveraging the same Digimarc digital watermarking technology that makes the checkout easier and more efficient. We are ready and excited for Digimarc Recycle to come to Germany in the near future.

Latest Packaging News

Jenton Group: JenAct improves air quality for cheese factory
Supplier News

Jenton Group: JenAct improves air quality for cheese factory

JenAct, part of the Jenton Group, were delighted to be able to help Yorkshire Dama Cheese, a...
Industry leaders encouraged to fill out the 2024 Connected Packaging Survey
Business

Industry leaders encouraged to fill out the 2024 Connected Packaging Survey

Calling all industry experts! Your valuable insights can shape the future of Connected Packaging...
Freshways introduces LoveMilk in sustainable cartons
Sustainability

Freshways introduces LoveMilk in sustainable cartons

Addressing concerns surrounding plastic waste, Freshways has launched its LoveMilk brand in 1...
NFU Scotland pushes for clearer food labels and consumer choice
Sustainability

NFU Scotland pushes for clearer food labels and consumer choice

NFU Scotland is urging both the UK and Scottish Governments to implement changes in food labelling,...
Kraft Heinz introduces first fully recyclable ketchup cap
Sustainability

Kraft Heinz introduces first fully recyclable ketchup cap

Kraft Heinz, in partnership with Berry Global, has launched its first fully recyclable ketchup cap,...