Nestlé trials reusable steel containers for Nesquick in Germany

Nestlé trials reusable steel containers for Nesquick in Germany

Sustainability

Nestlé is trialing reusable stainless steel containers from Circolution for its Nesquick cocoa product in Germany.

The containers, known as "Anita in Steel", will be incorporated into Germany's deposit return scheme (DRS). Nestlé will pay a packaging-as-a-service fee to rent the containers from Circolution, which will handle the cleaning, inspection, and transport. The two companies claim that the DRS-compatible stainless steel containers will have a lower environmental impact than disposable glass or plastic packaging.

Circolution's product is said to work seamlessly with supermarket deposit machines. Once returned, containers are automatically cleaned, checked, and prepared for reuse. The packaging is digitally tracked at each station to improve logistical and ecological efficiency.

With around five reuse cycles, the environmental impact of the stainless steel cup is similar to that of non-returnable glass packaging. However, since the cup can be used for 75 cycles, 75 non-returnable glass packages are unnecessary. As a result, "Anita in Steel" can prevent around 36 kilograms of glass and five kilograms of plastic from being used.

Nestlé believes that Anita can help address the plastic waste problem and promote reusable options in the packaging industry.

Nestlé trials reusable steel containers for Nesquick in Germany
© Nestlé Germany

In the second phase of the Nesquick launch, customer acceptance will be evaluated by monitoring reactions in Hessen, Germany. The companies will assess the response to both the product and the scheme.

Circolution intends to introduce more items in supermarkets from the broader coffee and cocoa category in the Rhine-Main region of Germany in the third quarter of 2023.

Latest Packaging News

Spring 2025: Packaging trends bloom with innovation, sustainability and digital shifts
Sustainability

Spring 2025: Packaging trends bloom with innovation, sustainability and digital shifts

As the packaging industry steps into spring 2025, innovation is blooming across the supply...
Portugal to introduce national deposit return scheme by 2026
Sustainability

Portugal to introduce national deposit return scheme by 2026

Portugal will roll out a nationwide Deposit Return Scheme (DRS) for single-use beverage containers...
Interroll: Increase safety and reduce cost with automated pallet conveyor systems
Supplier News

Interroll: Increase safety and reduce cost with automated pallet conveyor systems

In today’s fast-paced logistics and manufacturing sectors, efficiency and safety have become...
PHS: Layer palletisers for beverages
Supplier News

PHS: Layer palletisers for beverages

Layer palletisers operate by systematically placing complete layers of products—such as bottles,...
Craemer Group: The new E3-5 pallet as Zero Virgin
Supplier News

Craemer Group: The new E3-5 pallet as Zero Virgin

The newly developed E3-5 pallet from Craemer is a robust all-rounder among heavy-duty pallets. For...