Retailer replaces plastic with cardboard punnets for Belgian strawberries

Belgian retailer Delhaize has begun using cardboard punnets for its locally grown strawberries, replacing traditional plastic packaging in a move aimed at reducing waste across its supply chain.

The supermarket estimates that this change will eliminate 17 tonnes of plastic in 2025 alone, with the potential to remove up to 52 tonnes annually as more producers adopt the new format.

The strawberries, which are grown in Belgium by Delhaize’s long-standing partner Royakkers, are packed directly into the cardboard punnets immediately after harvesting. This process is designed to reduce handling and preserve the quality of the fruit from field to shelf.

Each punnet features a QR code, allowing customers to learn more about the strawberries’ origin, sustainable farming methods, and the grower behind the produce.

Delhaize highlights that every stage of production, from cold storage of young plants to hand-picking the ripe fruit, takes place domestically. The initiative is part of the retailer’s broader efforts to support local agriculture and reduce its environmental footprint.

The Belgian strawberry market continues to experience steady growth, with recent seasons benefiting from favourable weather conditions and promising yields.