Kroger introduces RFID labels for fresher groceries and smarter inventory

Kroger introduces RFID labels for fresher groceries and smarter inventory
Technology

Kroger has partnered with Avery Dennison to implement RFID (Radio Frequency Identification) technology as part of its strategy to enhance inventory management and improve customer and associate experiences. This initiative aims to introduce item-level digital identification, allowing for more accurate and frequent inventory tracking, which in turn maximises product freshness and reduces waste.

The collaboration initially focuses on the bakery section, where RFID-embedded labels will be applied to each item.

This technology will provide Kroger with significant time-saving advantages and access to critical data for automating inventory management and optimising product freshness.

Bread display. Photo credit Joanna Malinowska / freestocks.org

According to Avery Dennison, the integration of these RFID sensors is a strategic step toward improving operational efficiency, reducing spoilage, and creating a better experience for both customers and staff.

Jordan Poff, vice president of retail operations at Kroger, said: Kroger’s customers and associates are at the heart of everything we do. Our work with Avery Dennison will improve inventory visibility, which means products will be on the shelves when our customers want them, while enabling our associates to spend more time with our customers.

Over time, Kroger intends to expand the use of RFID technology to other fresh product categories, ensuring a seamless, efficient, and optimised retail environment.

Latest Packaging News

Heidelberg Group advances bakery automation with Bradman Lake equipment
Supplier News

Heidelberg Group advances bakery automation with Bradman Lake equipment

Heidelberg Group has taken a significant step towards automation and efficiency in its bakery...
Little Town Dairy adds YPS shrink wrapper to their big renovation project
Supplier News

Little Town Dairy adds YPS shrink wrapper to their big renovation project

A new automated shrink wrapping line has become the latest addition to a thorough renovation of...
Labelexpo Global Series to rebrand as LOUPE from 2026
Events

Labelexpo Global Series to rebrand as LOUPE from 2026

A new era for Labelexpo begins today with the launch of LOUPE, a major rebrand reflecting the...
One month to go: London Packaging Week returns to Excel London
Events

One month to go: London Packaging Week returns to Excel London

From global brands to London’s creative community, thousands will gather at Excel on 15–16 October...
John Lewis highlights EPR packaging levy in increased first-half losses
Business

John Lewis highlights EPR packaging levy in increased first-half losses

The John Lewis Partnership has reported that its losses for the first half of the year nearly...