Digital watermark initiative to improve milk bottle recycling in the Netherlands

Digital watermark initiative to improve milk bottle recycling in the Netherlands

Technology

The HolyGrail 2.0 Initiative is launching a project in the Netherlands to test CurvCode watermarking technology for recycling HDPE milk bottles. This effort aligns with the upcoming EU packaging and waste regulations requiring a higher percentage of recycled content in plastic packaging, pushing the industry towards a circular model.

The initiative involves collaboration between packaging converter ALPLA, dairy producer Farm Dairy, technology provider FiliGrade Sustainable Watermarks, machine supplier Pellenc ST, and HolyGrail 2.0. The goal is to enable the circular use of HDPE beverage containers in the Netherlands.

Baled plastic milk bottles © Sustainable Initiatives Fund Trust (CC BY 2.0)

The project will start with sorting trials on HDPE milk containers marked with the CurvCode watermark. These containers, produced by ALPLA and mimicking post-consumer use, will be tested at Pellenc ST's headquarters. Over the summer, around 4,000 items will be tested using the FiliGrade/Pellenc ST prototype sorting module, supervised by the HG2.0 technical team. If successful, the CurvCode technology will reach TRL 7, and the results will be shared with relevant stakeholders, paving the way for future phases.

Latest Packaging News

PPMA Show: ‘Inside the Exhibition’ with Gregg Wallace
Technology

PPMA Show: ‘Inside the Exhibition’ with Gregg Wallace

The PPMA Show organisers, Automate UK, have been busy planning the UK’s largest processing and...
Oman Air introduces recyclable paper packaging for economy-class earphones
Sustainability

Oman Air introduces recyclable paper packaging for economy-class earphones

Oman Air has taken a significant step towards enhancing the sustainability of its onboard...
Royal Apollo Group: The role of spiral conveyors in warehousing and logistics
Supplier News

Royal Apollo Group: The role of spiral conveyors in warehousing and logistics

In the dynamic world of warehousing and logistics, efficiency, space utilization and speed are...
California’s Petaluma launches reusable cup initiative with major brands
Sustainability

California’s Petaluma launches reusable cup initiative with major brands

Starbucks, Coca-Cola, PepsiCo, Peet’s Coffee, Yum! Brands, and other global and local brands are...
CLUBZERØ and Barclays introduce reusable ice cream pots at Wimbledon
Sustainability

CLUBZERØ and Barclays introduce reusable ice cream pots at Wimbledon

For the second consecutive year, CLUBZERØ and Barclays have partnered to minimise single-use waste...