Coca-Cola unveils packaging co-created with AI

Coca-Cola has introduced a limited-edition Coca-Cola 3000 Zero Sugar, featuring packaging co-designed with artificial intelligence (AI). This unique release, which also includes a flavour crafted with AI, boasts a futuristic visual identity.

The packaging for Coca-Cola 3000 Zero Sugar showcases liquid in a constantly shifting and evolving state. The design, created in collaboration with AI, uses changes in form and colour to symbolise a positive future. A colour palette featuring shades of violet, magenta, and cyan against a silver backdrop creates a futuristic ambiance. The iconic Spencerian Script is reimagined with a connected matrix of fluid dot clusters, representing the interconnectedness of the future.

This innovative project drew inspiration from global perspectives and insights gathered through artificial intelligence to create both the flavour and appearance of Y3000.

Consumers can explore the future further by scanning an on-pack QR code, which grants access to the Coca-Cola Creations Hub. Here, they can use the custom Y3000 AI Cam to visualise how their current reality might look in the future through filtered photos. The Y3000 Capsule Collection, a collaboration with fashion brand AMBUSH®, offers an exclusive line of apparel and accessories inspired by the future.

Coca-Cola 3000 Zero Sugar is available for a limited time in select markets, including the United States, Canada, China, Europe, and Africa. In the United States and Canada, consumers can also enjoy the original Coca-Cola Y3000.

Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company, said: We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock? The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.

This innovative collaboration between Coca-Cola and artificial intelligence reflects the brand's commitment to pushing boundaries and offering consumers a unique experience that spans taste, design, and the limitless possibilities of the future.