Recycle and win: Coca-Cola and Merlin Entertainments push bottle returns

Coca-Cola and Merlin Entertainments push bottle returns
Sustainability

Coca-Cola and Merlin Entertainments have joined forces once again to offer a unique opportunity. By recycling an empty 500ml plastic bottle at designated reverse vending machines in UK attractions, participants can win VIP experiences.

This year's prizes include exclusive behind-the-scenes tours and experiences at popular family destinations like Chessington World of Adventures Resort and LEGOLAND® Windsor Resort.

The promotion runs from July 1st to September 30th, 2023, with 28 vending machines available at 11 participating attractions, including Alton Towers Resort and THORPE PARK Resort.

Additional machines have been installed for easier access, and visitors can locate them through staff assistance or attraction apps.

Coca-Cola and Merlin Entertainments push bottle returns
© Coca-Cola Great Britain

The partnership aims to collect and recycle one bottle for every one sold by Coca-Cola by 2030.

Elodie Peribere, Marketing Director at Coca‑Cola Great Britain: This summer, reverse vending machines will be located across Merlin attractions which will enable guests to recycle their plastic bottles to ensure they can be used again as well as giving people the chance to win some amazing VIP experiences. We share Merlin’s passion for entertainment and goals for sustainability: all of our bottles are 100% recyclable, and this year we added attached caps across our portfolio to make it easier for people to recycle the whole package and help reduce littering.

Over 100,000 plastic bottles have been collected through the vending machines since their introduction in 2019.

Latest Packaging News

Policy on top: What the latest packaging reforms mean for the drinks industry
Business

Policy on top: What the latest packaging reforms mean for the drinks industry

London Packaging Week hears from Jason Galley of the MPMA, who explores what the latest packaging...
Autopack and SIDE set sights on personal and home care blow moulded packaging
Supplier News

Autopack and SIDE set sights on personal and home care blow moulded packaging

Leading independent integrator of packaging lines Autopack has been appointed UK and Ireland...
Countdown to PPMA Show 2025: Meet Acer Machinery at stand D96
Supplier News

Countdown to PPMA Show 2025: Meet Acer Machinery at stand D96

There are only two weeks to go until the PPMA Show: the UK’s biggest processing and packaging...
New technology turns flexible packaging waste into pyrolytic oil for food-grade plastics
Technology

New technology turns flexible packaging waste into pyrolytic oil for food-grade plastics

Greenback Recycling Technologies is proud to announce the first U.K. deployment of its Enval®...
Bold new look unveiled for The UK Food & Drink Shows 2026 and beyond
Events

Bold new look unveiled for The UK Food & Drink Shows 2026 and beyond

The UK Food & Drink Shows is where the industry comes together, annually. In 2026, it will...