Branston enhances customer experience with QR technology on product packaging

Branston enhances customer experience with QR technology on product packaging

Technology

Branston, a beloved British food brand, is taking customer engagement to new heights by introducing QR technology in major UK supermarkets. Partnering with Orca Scan's GS1 Digital Link solution, Branston aims to enhance the shopping experience for its loyal customers.

While the appearance of the Digital Link QR code may seem familiar, it signifies a groundbreaking development in the retail industry. Powered by GS1's Digital Link standard, this technology enables each physical product to have a unique online presence, allowing brands like Branston to update product information long after it has left the production line.

As an early adopter of this innovative solution, Branston is reaffirming its commitment to blending tradition with innovation. By integrating the new barcode on products sold in major UK supermarkets, Branston enables consumers to access a wealth of information instantly. With a simple scan via their smartphone camera, shoppers can explore recipe ideas, ingredient details, allergen information, as well as sustainability and recycling insights – all without the need for a dedicated app.

Branston uses Orca Scan's GS1 Digital Link solution to maintain its Digital Link QR codes on products sold in major UK supermarkets © Orca Scan / PR Newswire

Retail brands looking to embrace the latest technology can contact Orca Scan here.

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