Branston enhances customer experience with QR technology on product packaging

Branston enhances customer experience with QR technology on product packaging

Technology

Branston, a beloved British food brand, is taking customer engagement to new heights by introducing QR technology in major UK supermarkets. Partnering with Orca Scan's GS1 Digital Link solution, Branston aims to enhance the shopping experience for its loyal customers.

While the appearance of the Digital Link QR code may seem familiar, it signifies a groundbreaking development in the retail industry. Powered by GS1's Digital Link standard, this technology enables each physical product to have a unique online presence, allowing brands like Branston to update product information long after it has left the production line.

As an early adopter of this innovative solution, Branston is reaffirming its commitment to blending tradition with innovation. By integrating the new barcode on products sold in major UK supermarkets, Branston enables consumers to access a wealth of information instantly. With a simple scan via their smartphone camera, shoppers can explore recipe ideas, ingredient details, allergen information, as well as sustainability and recycling insights – all without the need for a dedicated app.

Branston uses Orca Scan's GS1 Digital Link solution to maintain its Digital Link QR codes on products sold in major UK supermarkets © Orca Scan / PR Newswire

Retail brands looking to embrace the latest technology can contact Orca Scan here.

Latest Packaging News

Where excellence meets intelligence - ProPak China celebrating its 30th anniversary in 2025
Events

Where excellence meets intelligence - ProPak China celebrating its 30th anniversary in 2025

Organized by Sinoexpo Informa Markets, ProPak China 2025, the premier trade fair for the processing...
Michelob Ultra unveils FIFA Club World Cup 2025 limited-edition packaging
Events

Michelob Ultra unveils FIFA Club World Cup 2025 limited-edition packaging

Michelob Ultra has announced the launch of limited-edition packaging to celebrate its role as the...
Jenton Group: How heat sealers work (with insights into Soken Engineering’s machines)
Supplier News

Jenton Group: How heat sealers work (with insights into Soken Engineering’s machines)

A recent blog post from Soken Engineering, part of the Jenton Group, explains how heat sealers work...
Why routine testing of metal detectors is essential for food safety
Technology

Why routine testing of metal detectors is essential for food safety

By Rob Stevens, Market Manager, Mettler-Toledo Safeline Metal Detection Metal detection is a...
UK town council introduces blister pack recycling initiative
Sustainability

UK town council introduces blister pack recycling initiative

Residents in Nailsea now have access to a new recycling option for empty medicine blister packs,...