Snacking right: Cadbury's QR code recycling platform debuts in Australia

Cadbury Snacking Right credit Mondelēz International
Sustainability

Mondelēz International introduces Snacking Right, a new digital platform designed for Cadbury enthusiasts in Australia.

This mobile-friendly platform is accessible via QR codes found on Cadbury product packaging. Snacking Right offers consumers up-to-date recycling and packaging disposal details, showcasing the company's commitment to sustainable snacking and responsible sourcing.

Starting from July, QR codes will be gradually incorporated into the Cadbury chocolate range, with plans to expand this concept to other brands and products in the future. Through Snacking Right, consumers can access recycling information and packaging disposal methods, which will adapt as return-to-store initiatives and local recycling facilities develop.

An exciting feature of Snacking Right is the introduction of Mindful Snacking, a snacking approach developed in collaboration with behavioral scientists and experts in eating habits. This feature includes tools and activities to encourage a more mindful and intentional enjoyment of chocolate.

Snacking Right also highlights Cadbury's dedication to sustainability, showcasing the groundbreaking Cadbury Dairy Milk blocks wrapped in 30 percent recycled content. The platform also sheds light on Mondelēz International's sustainable sourcing initiatives, including insights into the dairy farming families that supply fresh milk to Cadbury.

Cadbury Snacking Right credit Mondelēz International
Cadbury Snacking Right © Mondelēz International
Mondelēz International President Australia, New Zealand and Japan Darren O’Brien said: Our goal is to build a more sustainable snacking company in Australia, by providing consumers with clear recycling and disposal information. Whilst other disposal programs have come and gone, Snacking Right is Mondelez’s very own digital solution to engage consumers about our sustainability progress and how we can all play a role in reducing our impact on the environment.

Through QR codes on Cadbury products, consumers can seamlessly access the Snacking Right platform. For the desktop version, click here.

Latest Packaging News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions
Supplier News

Rowlinson Packaging protects high-value AI hardware with timber crate solutions

As artificial intelligence (AI) adoption accelerates, the global demand for AI infrastructure...
Viscose Closures: Choosing the right cork – A guide for wine and spirits producers
Supplier News

Viscose Closures: Choosing the right cork – A guide for wine and spirits producers

Selecting the right cork stopper is a crucial decision for both winemakers and spirit producers....
London Packaging Week hosts first major industry discussion since EPR launch
Events

London Packaging Week hosts first major industry discussion since EPR launch

Leading experts from Defra, PackUK, and the Food & Drink Federation will discuss how recent...
JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme
Business

JD Wetherspoon reports £2.4m packaging waste costs under EPR scheme

JD Wetherspoon has disclosed that it expects to incur around £2.4 million in costs this year under...
CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California
Sustainability

CalRecycle study finds 8.5m tonnes of packaging sent to landfill in California

Nearly 8.5 million tonnes of single-use packaging and food-service items were sent to landfill in...