AI and robotics drive smarter packaging and grocery logistics at Ocado

AI and robotics drive smarter packaging and grocery logistics at Ocado
Technology

Ocado Group has introduced a new AI-powered robotic arm technology to enhance efficiency and productivity in the online grocery and logistics sectors. The company's latest advancement, On Grid Robotic Pick (OGRP), leverages artificial intelligence and robotics to streamline operations within customer fulfilment centres. By automating the picking, packing, and organisation of stock directly from the grid, OGRP aims to tackle some of the key logistical challenges in global supply chains.

One of the most significant issues in grocery logistics is managing the diversity of products, which vary in size, weight, and fragility. Ocado’s OGRP technology, powered by advanced machine learning models, allows robotic arms to recognise and handle a wide variety of items without prior programming. This adaptability is crucial in the grocery sector, where packaging and product characteristics can change frequently. The system’s built-in sensors and proprietary machine vision capabilities help reduce the risk of product damage and optimise packing density.

Ocado's new robotic system aims to improve productivity by extending the picking window. Robotic arms operate continuously, enabling high throughput during peak hours and allowing for consolidation and stock organisation during off-peak periods. This 24/7 operation enhances overall efficiency and supports employees by reducing repetitive tasks in distribution and fulfilment centres.

OGRP’s design offers businesses a scalable solution to manage their logistics challenges. By automating the picking process, Ocado helps its partners utilise existing warehouse space more effectively, thereby improving site economics. Furthermore, the technology addresses labour shortages by reducing the reliance on manual handling and enhancing security in highly regulated industries such as pharmaceuticals.

Percy Pig and Ocado plum van © Ocado Retail

Ocado’s approach to AI and robotics is unique not only within the grocery sector but across multiple industries. By combining machine learning with behaviour cloning techniques, the OGRP system allows human operators to train robots, which in turn share these learnings with an entire fleet. This collaborative approach accelerates the improvement process and enables the robotic arms to adapt autonomously over time.

With over 1,100 technology patents and a large team of technologists, Ocado Group continues to refine its logistics solutions. The company is exploring future advancements in AI, including diffusion models that could expand the robotic arm’s capabilities beyond its current applications. Ocado aims to redefine supply chains by delivering consistent efficiency gains and operational improvements on a global scale.

Read the full story at Ocado Group.

Latest Packaging News

Sovereign Labelling Machines targets growth in Africa
Supplier News

Sovereign Labelling Machines targets growth in Africa

UK-based labelling and sleeving equipment manufacturer Sovereign Labelling Machines (Sovereign) is...
New recycling rules to affect every household in England from 31st March 2026
Sustainability

New recycling rules to affect every household in England from 31st March 2026

Simpler Recycling legislation is being implemented by the UK government across England to...
PHARMAP 2026: From vendors to strategic partners
Business

PHARMAP 2026: From vendors to strategic partners

Outsourcing is no longer just about cost reduction. Pharma companies now seek strategic...
Coca-Cola Zero Caffeine Zero Sugar relaunches in sophisticated black and gold packaging
Business

Coca-Cola Zero Caffeine Zero Sugar relaunches in sophisticated black and gold packaging

Coca-Cola Zero Caffeine Zero Sugar has launched a refreshed packaging design across Great Britain,...
Global leaders to converge in Basel for the 2026 Pharma Supply Chain & Logistics Innovation Programme
Events

Global leaders to converge in Basel for the 2026 Pharma Supply Chain & Logistics Innovation Programme

World BI is proud to announce the return of the Pharma Supply Chain & Logistics Innovation...