WRAP urges government to ban plastic packaging for fresh produce

Vegetables credit wolfs angel public domain
Sustainability

WRAP has suggested that the UK government explore restrictions on packaging for uncut fresh fruits and vegetables sold at retail. This proposal aims to reduce household food waste, minimise single-use packaging, and lower associated carbon emissions.

Fresh produce, particularly fruit and vegetables, accounts for a significant portion of household food waste in the UK. Additionally, most fresh produce is packed in single-use plastic, with around 70,000 tonnes of it being used annually. While plastic packaging is efficient, its environmental impact, especially when not properly disposed of, remains a pressing issue.

WRAP has worked with the industry through its "Pathway to Selling More Uncut Fresh Fruit and Vegetables Loose" initiative, aiming for 50% of uncut produce sales to be sold loose by 2030. Despite these efforts, challenges exist in transitioning to a mostly loose produce system. As a result, WRAP, alongside Courtauld 2030 and the UK Plastics Pact, believes policy intervention is necessary to create a level playing field for the industry.

To address these challenges, WRAP has collaborated with the cross-party think tank, Policy Connect, to explore possible policy options. WRAP is now recommending that the government consider a phased ban on primary packaging for 21 types of uncut fresh fruit and vegetables identified through WRAP’s research, with certain exemptions and considerations in place. These recommendations could help accelerate the industry’s progress towards selling more loose fresh produce and contribute to broader sustainability goals.

Rob Percival, Head of Policy (Food and Health),The Soil Association, said: There’s no doubt that phasing out packaging for fresh produce will be complex, and WRAP has rightly suggested a phased approach with attention given to product lines that require differentiation for the purposes of certification, but the case for action is now overwhelming.

Latest Packaging News

Romanian tomato producer moves to fully recyclable fibre-based punnets
Sustainability

Romanian tomato producer moves to fully recyclable fibre-based punnets

DS Smith, an International Paper company, and leading global provider of sustainable and...
Croxsons Rightweight® – Designed with Purpose
Supplier News

Croxsons Rightweight® – Designed with Purpose

At Croxsons, we’ve always believed that great packaging starts with balance. Balance between...
Over 10 new show features revealed for Packaging Innovations & Empack 2026
Events

Over 10 new show features revealed for Packaging Innovations & Empack 2026

Packaging Innovations & Empack 2026 brings the future of packaging to life with new zones,...
The food and drink event no business can afford to miss
Events

The food and drink event no business can afford to miss

Businesses from across the grocery, hospitality, specialist retail and manufacturing sectors are...
Walkers unveils new packaging in major brand update
Business

Walkers unveils new packaging in major brand update

Walkers has revealed a comprehensive redesign of its packaging, marking the most extensive visual...