Limited-edition cups mark Chick-fil-A’s 80th anniversary with prize giveaway

Chick-fil-A has introduced a run of limited-edition cups as part of its 80th anniversary celebrations, giving customers the opportunity to win free meals for a year.

The US-based restaurant chain has launched a “Newstalgia”-themed campaign featuring refreshed packaging designs and new menu items. As part of the promotion, customers can purchase a sealed four-pack of vintage-style cups for US$3.99. The individual cup designs remain hidden until opened, and 3,000 units have been produced with a special twist.

Each of the 3,000 selected cups contains a winning card that directs recipients to a QR code with details on how to redeem the prize. Winners will receive 52 entrée vouchers, with the promotion running until 1 July.

This year marks more than an anniversary — it's a celebration of the memories, meals and meaningful moments that have brought people together at Chick-fil-A for generations We have so much in store this year, delivering menu items and experiences that are fresh and exciting yet firmly rooted in Chick-fil-A's renowned quality, care, generosity, and hospitality. We're inviting Guests – old and new – to join us in celebrating our heritage, while looking ahead to the future with us.

Khalilah Cooper, vice president of brand strategy, advertising & media.

Chick-fil-A traces its origins to 1946, when founder S. Truett Cathy opened The Dwarf Grill, a small diner where he developed the boneless chicken sandwich that later became the brand’s signature item. The first official Chick-fil-A restaurant opened in 1967 at Atlanta’s Greenbriar Shopping Centre, remaining in operation until its closure in 2023.