Belgian retailers unite for reusable mushroom packaging trial

Mushroom credit Joanna Malinowska freestocks org
Sustainability

Several major Belgian retailers, including Albert Heijn België, ALDI Belgium, Carrefour Belgium, Colruyt Group, Delhaize Belgium, and Lidl Belgium & Luxembourg, are collaborating on a pilot project to reduce packaging waste.

The initiative, led by the Reusable Packaging Coalition with support from Made Design & Innovation and Fost Plus, aims to introduce reusable blue mushroom trays in the Mechelen region by mid-2025.

This project aligns with upcoming European Packaging and Packaging Waste Regulation requirements, which will ban single-use packaging for fruits and vegetables under 1.5 kilograms by 2030.

Photo credit: Joanna Malinowska / freestocks.org

The reusable trays will undergo industrial washing and refilling by producers, enabling them to circulate multiple times within the supply chain.

The trial represents a unified effort among Belgian retailers to drive systemic change and meet evolving sustainability goals.

Latest Packaging News

Alupro to champion aerosol recycling at Paris Packaging Week
Sustainability

Alupro to champion aerosol recycling at Paris Packaging Week

Tom Giddings, executive director of Alupro, will discuss pioneering progress in aerosol recycling...
ButterLight Chardonnay launches 250ml cans for lower-alcohol wine demand
Business

ButterLight Chardonnay launches 250ml cans for lower-alcohol wine demand

Butter Wines, part of JaM Cellars and known for its Butter Chardonnay range, has expanded its...
Romanian tomato producer moves to fully recyclable fibre-based punnets
Sustainability

Romanian tomato producer moves to fully recyclable fibre-based punnets

DS Smith, an International Paper company, and leading global provider of sustainable and...
Croxsons Rightweight® – Designed with Purpose
Supplier News

Croxsons Rightweight® – Designed with Purpose

At Croxsons, we’ve always believed that great packaging starts with balance. Balance between...
Over 10 new show features revealed for Packaging Innovations & Empack 2026
Events

Over 10 new show features revealed for Packaging Innovations & Empack 2026

Packaging Innovations & Empack 2026 brings the future of packaging to life with new zones,...