Belgian retailers unite for reusable mushroom packaging trial

Mushroom credit Joanna Malinowska freestocks org
Sustainability

Several major Belgian retailers, including Albert Heijn België, ALDI Belgium, Carrefour Belgium, Colruyt Group, Delhaize Belgium, and Lidl Belgium & Luxembourg, are collaborating on a pilot project to reduce packaging waste.

The initiative, led by the Reusable Packaging Coalition with support from Made Design & Innovation and Fost Plus, aims to introduce reusable blue mushroom trays in the Mechelen region by mid-2025.

This project aligns with upcoming European Packaging and Packaging Waste Regulation requirements, which will ban single-use packaging for fruits and vegetables under 1.5 kilograms by 2030.

Photo credit: Joanna Malinowska / freestocks.org

The reusable trays will undergo industrial washing and refilling by producers, enabling them to circulate multiple times within the supply chain.

The trial represents a unified effort among Belgian retailers to drive systemic change and meet evolving sustainability goals.

Latest Packaging News

Flexible packaging set for strong growth across North America
Business

Flexible packaging set for strong growth across North America

The flexible packaging sector in North America is forecast to grow significantly over the next...
Sustainable moisture control: Why SUPER DRY is you best choice
Supplier News

Sustainable moisture control: Why SUPER DRY is you best choice

When cargo crosses the ocean, it encounters various risks, including condensation and humidity....
The Real Olive Company optimises production with Autopack machinery
Supplier News

The Real Olive Company optimises production with Autopack machinery

Autopack, one of the UK’s leading suppliers of packaging machinery, has recently partnered with The...
Durable paper-based bags enhances Riverford’s veg box service
Sustainability

Durable paper-based bags enhances Riverford’s veg box service

Organic veg box company Riverford has introduced a new recyclable paper-based packaging format for...
Absolut unveils limited-edition Keith Haring bottle design
Business

Absolut unveils limited-edition Keith Haring bottle design

Absolut Vodka celebrates the legacy of Keith Haring, one of the world’s most influential pop...