Belgian retailers unite for reusable mushroom packaging trial

Mushroom credit Joanna Malinowska freestocks org
Sustainability

Several major Belgian retailers, including Albert Heijn België, ALDI Belgium, Carrefour Belgium, Colruyt Group, Delhaize Belgium, and Lidl Belgium & Luxembourg, are collaborating on a pilot project to reduce packaging waste.

The initiative, led by the Reusable Packaging Coalition with support from Made Design & Innovation and Fost Plus, aims to introduce reusable blue mushroom trays in the Mechelen region by mid-2025.

This project aligns with upcoming European Packaging and Packaging Waste Regulation requirements, which will ban single-use packaging for fruits and vegetables under 1.5 kilograms by 2030.

Photo credit: Joanna Malinowska / freestocks.org

The reusable trays will undergo industrial washing and refilling by producers, enabling them to circulate multiple times within the supply chain.

The trial represents a unified effort among Belgian retailers to drive systemic change and meet evolving sustainability goals.

Latest Packaging News

Absolut trials 'industry-first' paper cap and bottle combo
Sustainability

Absolut trials 'industry-first' paper cap and bottle combo

Absolut has taken another step in its sustainable packaging journey by trialling an industry-first...
Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer
Supplier News

Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer

The challenge When a long-standing food manufacturer experienced the sudden failure of two vital...
Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles
Supplier News

Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles

Spectra proudly partnered with Bumboo on their latest innovation, a reusable household cleaning...
King's Hawaiian unveils fresh packaging design for 75th anniversary
Business

King's Hawaiian unveils fresh packaging design for 75th anniversary

King's Hawaiian, known for its popular sweet rolls and other baked goods in America, has introduced...
Fiat unveils car featuring parts made from recycled beverage cartons
Sustainability

Fiat unveils car featuring parts made from recycled beverage cartons

Beverage cartons have found a new life as part of a groundbreaking development for the automotive...