John Lewis joins packaging pledge to protect forests

On Earth Day 2024, John Lewis announced its participation in Canopy's Pack4Good initiative, marking a significant commitment to sourcing sustainable packaging materials and safeguarding vital forests globally.

As part of this initiative, John Lewis pledges to ensure that none of its packaging materials are sourced from ancient or endangered forests within its textile and packaging supply chains, in collaboration with environmental non-profit organisation Canopy.

Marija Rompani, Director of Sustainability & Ethics at the John Lewis Partnership, said: I'm excited that John Lewis is building on our existing work with Canopy, by now also supporting the Pack4Good initiative. We’re committed to protecting and restoring nature, and we constantly strive to reduce and improve our packaging. Signing up to the Pack4Good initiative is a truly positive step forward on our journey to ensuring all our paper-based packaging is from a more sustainable source.

In alignment with its efforts to reduce packaging usage, John Lewis also recently eliminated paper delivery notes from customer orders. This move is anticipated to conserve up to 26 million pieces of paper, potentially saving 115 tonnes of material and reducing carbon emissions by 155 tonnes, equivalent to the energy expended from boiling the kettle over 10 million times.