Introducing Rêverie 3: Sustainable label materials for wine, spirits, and beverages

UPM Raflatac introduces Rêverie 3, a fresh collection of responsibly sourced label materials for wine, spirits, and beverages. Circular and stunning, these labels use recycled fibres and are designed in collaboration with top Spanish designers.

Rêverie 3 proves that sustainability and impactful design go hand in hand. Embracing FSC-certified forests, recycled materials, and controlled sources, this collection offers visually appealing labels for packaging designers.

As FSC and PCR packaging become essential for brands, UPM Raflatac showcases the potential of sustainable label materials.

UPM Raflatac entrusted five Spanish design agencies with its responsibly sourced materials, challenging them to create an extraordinary collection.

The five UPM Raflatac label materials that were chosen are:

• BIARRITZ WSA PCR-FSC (20% recycled fibres) – Created for use with high-quality wine and spirits labeling applications, the natural pigmentation of the material accentuates the premium appearance of the label. Estudio Series Nemo used this material to create the sparkling cider bottle label design.
• DROPS WSA PCR-FSC (100% recycled fibres) – Designed for high-quality wine and spirits labeling applications, this label material features an accentuated uneven, textured surface combining a translucent effect and enhanced tactility, thanks to it having undergone a unique paper-making process. Estudio Maba used this material to create the spirits bottle label design.
• FENIX WSA PCR-FSC (40% recycled fibres) – Developed for high-quality wine and spirits labeling applications, this paper shows minimal impurities, giving a delicate hint of the recycled content. Estudio Puigdemont Roca used this material to create the tomato juice bottle label design.
• HIPSTER WSA PCR-FSC (100% recycled fibres) – Created for high-quality wine and spirits labeling applications, it has a warm and elegant white shade that is combined with a delicate, uneven, felt marked surface that enables the creation of labels with unique personality. Estudio Calcco used this material to create the wine bottle label design.
• VINTAGE WSA PCR-FSC (30% recycled fibres) – This material is ideal for use in wine, spirits and beverage labeling applications where an authentic and artisanal look is desired, as it has a kraft brown shade to it. Bulldog Studio used this material to create the craft beer bottle label design.

Joss Ramel, Packaging Solutions Manager for Spain and Portugal at UPM Raflatac states, said: The label designs in the Rêverie 3 collection were created for high end wine, spirits, sparkling cider, craft beer and tomato juice drinks, with excellent execution of the artworks with different printing techniques managed by Gráficas Varias.