European kiwi and apple producers explore sustainable packaging solutions

European kiwi and apple producers explore sustainable packaging solutions

Sustainability

The Garden of Europe campaign is actively exploring sustainable packaging options for European-grown kiwis and apples. This EU co-funded initiative aims to balance environmental sustainability, product quality, and consumer expectations, all while aligning with the European Union’s Common Agricultural Policy (CAP) and broader environmental objectives.

Sustainable packaging remains a complex challenge in the EU, with eco-friendly and biobased solutions facing obstacles such as higher costs and potential impacts on product shelf life. The campaign stresses the importance of alternatives to plastic packaging that can maintain product freshness and durability, key considerations for perishable items like apples and kiwis.

While the campaign has not specified exact packaging solutions, it highlights the need for scalable and transparent approaches that meet both environmental goals and practical demands. As a work in progress, the initiative underscores the commitment of European kiwi and apple producers to innovation and responsible practices in line with EU guidelines.

Apples in wooden boxes © Joanna Malinowska/freestocks.org

The campaign is also leveraging consumer engagement in key markets such as India and Indonesia. Insights gathered from these activities aim to inform the development of packaging that is not only environmentally friendly but also functional and visually appealing to global audiences.

The Garden of Europe campaign acknowledges that achieving sustainable packaging requires ongoing efforts to balance cost, logistics, and eco-friendly objectives. These developments mark an important step forward in the sector’s drive toward greener and more sustainable practices.

For more information about the Garden of Europe campaign and its ongoing initiatives, visit www.appleandkiwi.eu.

Latest Packaging News

Reusables.com raises $2.6 million to expand smart reusable packaging technology
Business

Reusables.com raises $2.6 million to expand smart reusable packaging technology

Reusables.com has announced the successful closure of a $2.6 million USD (£2.1 million) seed...
Aopack BM2800-Max revolutionises custom box production for e-commerce manufacturer
Supplier News

Aopack BM2800-Max revolutionises custom box production for e-commerce manufacturer

In April 2025, Chinese packaging automation leader Aopack made waves in the industry with the...
Jenton Group: Soken Engineering celebrates a successful Foodex 2025
Supplier News

Jenton Group: Soken Engineering celebrates a successful Foodex 2025

The company’s stand saw significant interest in its range of heat sealing solutions, particularly...
AI-powered paper cup recycling trial launches in Cardiff
Sustainability

AI-powered paper cup recycling trial launches in Cardiff

A new pilot scheme using artificial intelligence to improve paper cup recycling has launched in...
U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone
Sustainability

U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone

To mark Earth Day 2025 (22 April), U.S.-based pet retailers Pet Supplies Plus and Wag N' Wash have...