Eight fashion brands commit to keeping deforestation out of packaging and textiles

Environmental non-profit organisation Canopy has confirmed that eight additional fashion and lifestyle brands have committed to phasing out the use of materials linked to Ancient and Endangered Forests in their paper packaging and man-made cellulosic fibre (MMCF) supply chains. The new signatories — Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell*, OUTnABOUT, DÔEN and ICICLE — have joined the organisation’s Pack4Good and CanopyStyle programmes. They are accompanied by Next Gen innovators Red Leaf, Zylotex and Chempolis.

The commitments come at a time when demand for both paper packaging and MMCF-based textiles, such as viscose and rayon, continues to increase globally. Canopy highlights that more than 3.1 billion trees are harvested each year to produce paper packaging, with a notable proportion originating from some of the world’s most vulnerable forest regions.

According to Canopy, safeguarding climate-critical forests is one of the most effective and affordable ways to slow biodiversity decline and mitigate climate change. The organisation encourages the adoption of alternative “Next Gen” materials — including packaging made from agricultural residues and textiles derived from recycled content — as a means of reducing reliance on forest-derived resources. Canopy states that such shifts can improve supply chain stability, cut waste and pollution, and lessen pressure on at-risk forest ecosystems.

Susanne Schwenger, CPO Marc O’Polo SE, said: At Marc O’Polo, our mission is to become the most sustainable version of ourselves — a journey rooted in our heritage of using natural materials and creating timeless design with lasting quality. Joining CanopyStyle and Pack4Good is an important step in advancing that mission. By working to eliminate Ancient and Endangered Forests from our packaging and textile supply chains and accelerating the shift to Next Gen fibres, we can help safeguard climate-critical forests while building a more resilient, responsible future for fashion. We are proud to collaborate with Canopy to drive meaningful change for people, animals, and the planet.

With the latest companies now on board, the CanopyStyle initiative has grown to 590 participating brands, representing a collective annual turnover exceeding USD $2 trillion. The Pack4Good programme has also expanded to 480 partners, accounting for approximately USD $403 billion in combined revenues.