Diageo trials paper-based bottles for Baileys Irish Cream Liqueur

Diageo trials paper based bottles for Baileys Irish Cream Liqueur
Sustainability

Diageo has unveiled plans for a trial involving paper-based bottles for Baileys Irish Cream Liqueur

In collaboration with PA Consulting as part of the Bottle Collective with PA and PulPac, the Dry Molded Fiber bottle will be composed of 90% paper, feature a thin plastic liner and a foil seal. Notably, it is engineered for recycling within standard paper streams and eliminates the need for consumers to separate the plastic liner from the paper bottle during disposal.

The trial will involve 2,000 bottles, specifically in the mini format (80ml) of Baileys, the Original Irish Cream Liqueur, and will take place at the Time Out Festival in Barcelona, Spain, from May 25th to 26th.

© Diageo

This initiative marks Diageo's inaugural consumer-facing trial with paper-based bottles. It aims to assess various aspects, including the bottles' journey from the filling site in Ireland to Barcelona, consumer interaction with the material, and their comprehension of the paper bottle's sustainability attributes.

Ewan Andrew, President, Global Supply Chain & Procurement and Chief Sustainability Officer, Diageo commented: When it comes to our packaging, we’re taking an approach of progress over perfection, knowing our packaging will need to evolve along with consumer needs and technological advancements. The consumer is becoming more sustainability savvy and we believe we can meet that need using our design and innovation to bring premium products and more sustainable solutions together.

Diageo is also currently trialling lightweight aluminium Baileys bottles at airports.

This article was originally published by Diageo.

Latest Packaging News

Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer
Supplier News

Paramount Packaging Systems: Fast-track flow wrapping solution for leading food producer

The challenge When a long-standing food manufacturer experienced the sudden failure of two vital...
Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles
Supplier News

Spectra helps Bumboo clean up sustainably with 100% POP PCR bottles

Spectra proudly partnered with Bumboo on their latest innovation, a reusable household cleaning...
King's Hawaiian unveils fresh packaging design for 75th anniversary
Business

King's Hawaiian unveils fresh packaging design for 75th anniversary

King's Hawaiian, known for its popular sweet rolls and other baked goods in America, has introduced...
Fiat unveils car featuring parts made from recycled beverage cartons
Sustainability

Fiat unveils car featuring parts made from recycled beverage cartons

Beverage cartons have found a new life as part of a groundbreaking development for the automotive...
Tri-Wall chooses Aopack box making machine to revolutionize small-batch corrugated box production
Supplier News

Tri-Wall chooses Aopack box making machine to revolutionize small-batch corrugated box production

Tri-Wall, a world-leading supplier of high-performance corrugated packaging solutions, has...