Iceland introduces sustainable wood fibre carrier bags

Iceland introduces sustainable wood fibre carrier bags

Sustainability

Iceland Foods and Paptic have joined forces to introduce a groundbreaking carrier bag made of wood fibres, set to be rolled out across all Iceland and Food Warehouse stores in the UK.

The new carrier bag, crafted from Paptic® material, offers strength, lightness, reusability, and moisture resistance while utilising wood fibres from sustainably managed forests. At the end of its lifecycle, the bag is recyclable alongside paper or cardboard materials.

Paptic® technology enables the bag to provide moisture resistance and durability while using 40% fewer raw materials compared to other paper alternatives. It is designed to withstand heavy, wet, and frozen goods, even during extended journeys. Additionally, the bag is engineered for multiple reuses, featuring easy folding capabilities and provided instructions for optimal use.

Mark Armstrong, Senior Packaging Technologist at Iceland Foods, said: We continuously look for ways to improve our offering for our customers and to meet our ambitious sustainability goals. Therefore, after an extensive period of piloting this bag in stores across the country we have moved to switch to offering paper bags by Paptic® as the best choice for our customers and the environment.

Mark also confirmed the phased introduction of the new bag across all stores in the UK, including the Food Warehouse, over the coming months.

© Iceland Foods Ltd

Paptic's commitment to research and development focuses on creating recyclable wood-fibre materials, assisting brands and retailers in reducing plastic dependency in packaging and promoting the efficient utilisation of raw material resources to support environmental conservation efforts.

Latest Packaging News

U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone
Sustainability

U.S. pet retailers recycle over 30 tonnes of packaging in Earth Day milestone

To mark Earth Day 2025 (22 April), U.S.-based pet retailers Pet Supplies Plus and Wag N' Wash have...
HEINEKEN joins global effort to scale reuse in drinks packaging
Sustainability

HEINEKEN joins global effort to scale reuse in drinks packaging

HEINEKEN has joined the Ellen MacArthur Foundation’s Network as a Partner, with a focus on...
Iceland referred to EFTA Court over packaging waste and landfill regulation failures
Sustainability

Iceland referred to EFTA Court over packaging waste and landfill regulation failures

The EFTA Surveillance Authority (ESA) has referred Iceland to the EFTA Court over its alleged...
WRAP adds 8 more plastic packaging items to elimination list
Sustainability

WRAP adds 8 more plastic packaging items to elimination list

UK sustainability charity WRAP has published an updated list of plastic packaging items recommended...
Target becomes 'first major US retailer' to commission sustainable wine in paper bottles
Business

Target becomes 'first major US retailer' to commission sustainable wine in paper bottles

Target is the first major USA supermarket retailer to commission a range of sustainable wines in...