Baileys trials lightweight aluminium bottles at airports

Baileys trials lightweight aluminium bottles at airports

Sustainability

Diageo continues its commitment to sustainable packaging with the trial launch of aluminium bottles for its Baileys brand.

Partnering with duty-free retailer Heinemann and German grocer REWE, the bottles will debut through Heinemann's loyalty programme this month.

From April to June, airports in Amsterdam, Frankfurt, and Copenhagen will offer the product, followed by a limited-time availability at Rewe in May.

Diageo touts the aluminium bottles as five times lighter than traditional glass (weighing just 85g, compared to 454g), with an anticipated 44% reduction in carbon.

© Diageo / Baileys
Sarah Blake, global brand director for Baileys, said: As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.

The company plans to make over 30,000 aluminium bottles accessible to consumers.

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