Baileys trials lightweight aluminium bottles at airports

Baileys trials lightweight aluminium bottles at airports
Sustainability

Diageo continues its commitment to sustainable packaging with the trial launch of aluminium bottles for its Baileys brand.

Partnering with duty-free retailer Heinemann and German grocer REWE, the bottles will debut through Heinemann's loyalty programme this month.

From April to June, airports in Amsterdam, Frankfurt, and Copenhagen will offer the product, followed by a limited-time availability at Rewe in May.

Diageo touts the aluminium bottles as five times lighter than traditional glass (weighing just 85g, compared to 454g), with an anticipated 44% reduction in carbon.

© Diageo / Baileys
Sarah Blake, global brand director for Baileys, said: As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.

The company plans to make over 30,000 aluminium bottles accessible to consumers.

Latest Packaging News

Ahlstrom introduces a brand-new home compostable coffee pod portfolio
Sustainability

Ahlstrom introduces a brand-new home compostable coffee pod portfolio

Ahlstrom, a global leader in fiber-based specialty materials, launches a breakthrough innovative...
Autopack: Why coffee packaging is inspiring continued growth
Supplier News

Autopack: Why coffee packaging is inspiring continued growth

Remember the craft beer revolution? About a decade ago challenger brands took on the big brewers...
Paramount Packaging Systems: Why regular maintenance of flow wrapping machines is essential
Supplier News

Paramount Packaging Systems: Why regular maintenance of flow wrapping machines is essential

At Paramount Packaging Systems, we’ve specialised in supplying high-speed Fuji flow machinery for...
Spectra helps Tiiglu® launch sustainable kids’ body & hair care range
Supplier News

Spectra helps Tiiglu® launch sustainable kids’ body & hair care range

Spectra Packaging has proudly supported Tiiglu® in the launch of their new Kids Body & Hair...
Registration now open for PACK EXPO East 2026
Events

Registration now open for PACK EXPO East 2026

Fresh on the heels of a groundbreaking PACK EXPO Las Vegas, PMMI, The Association for Packaging and...