Baileys trials lightweight aluminium bottles at airports

Baileys trials lightweight aluminium bottles at airports

Sustainability

Diageo continues its commitment to sustainable packaging with the trial launch of aluminium bottles for its Baileys brand.

Partnering with duty-free retailer Heinemann and German grocer REWE, the bottles will debut through Heinemann's loyalty programme this month.

From April to June, airports in Amsterdam, Frankfurt, and Copenhagen will offer the product, followed by a limited-time availability at Rewe in May.

Diageo touts the aluminium bottles as five times lighter than traditional glass (weighing just 85g, compared to 454g), with an anticipated 44% reduction in carbon.

© Diageo / Baileys
Sarah Blake, global brand director for Baileys, said: As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact. While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.

The company plans to make over 30,000 aluminium bottles accessible to consumers.

Latest Packaging News

Packaging Innovations & Empack brings industry leaders to NEC Birmingham
Events

Packaging Innovations & Empack brings industry leaders to NEC Birmingham

New insights and groundbreaking innovations make 2025’s showcase the biggest yet. The eagerly...
Labels – EPR’s secret weapon
Business

Labels – EPR’s secret weapon

With pEPR upon us, Jude Allan, Interim MD at OPRL, explains why labels are the key to success. In...
Ready for change – reducing costs under pEPR
Business

Ready for change – reducing costs under pEPR

With EPR for Packaging now in place, the requirement for data submission is key. Ruth Beckley,...
Discover the power of Apollo’s multiple infeed & outfeed spiral conveyor
Supplier News

Discover the power of Apollo’s multiple infeed & outfeed spiral conveyor

At Apollo, we take material handling to the next level with our Multiple Infeed & Outfeed...
Purina unveils new cat food in patented pyramid packaging
Business

Purina unveils new cat food in patented pyramid packaging

Product delivered in patented pyramid packaging design – making it easy to serve without cutlery or...