Califia Farms North America bottles now 100% recycled
Sustainability
Califia Farms, a leading plant-based beverage brand, proudly announces the transition of all its U.S. and Canada bottles to 100% recycled plastic* (rPET). This significant move is expected to reduce greenhouse gas emissions by at least 19% and slash energy use by half.
The shift to 100% rPET extends across Califia's wide range of refrigerated plant milks, creamers, coffees, and teas. It underscores Califia's unwavering dedication to a cleaner, healthier planet and its commitment to reducing demand for new plastic.
All Califia bottles in North America have successfully converted to 100% rPET. To communicate this eco-friendly change to consumers, the brand will unveil refreshed packaging starting this spring. The updated packaging will feature QR codes linking to an rPET landing page and Califia's sustainability reports. These resources provide additional insights into Califia's collaboration with key sustainability leaders such as the Climate Collaborative and How2Recycle. How2Recycle is a standardised labelling system that promotes circularity by offering clear and consistent disposal information to consumers in the U.S. and Canada.
Dave Ritterbush, chief executive officer at Califia Farms, said: This transition to 100% rPET represents a significant commitment to soften Califia's environmental footprint. While Califia is an inherently sustainable business thanks to the plant-based products we produce, we recognise the importance of ongoing, forward progress in our sustainability journey. By moving to 100% rPET for our iconic curvy bottle, we're taking a major step in reducing our reliance on virgin plastic and advancing the principles of a circular economy.
*Does not include plastic cap or sleeve
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