New Zealand study finds graphic tobacco packaging ineffective

Recent research reveals that graphic photos on tobacco packaging are no longer motivating people to quit smoking.

The labels, introduced in 2018, feature images of diseased organs.

Researchers interviewed 27 individuals who use roll-your-own tobacco in Dunedin and Wellington about their reactions to the graphic warnings on tobacco packs.

The study found that participants tended to avoid looking at the warnings and did not believe they would be personally affected by the health risks depicted.

Research co-leader Janet Hoek suggested that the packaging should also include information on how to quit smoking.

Hoek said in a statement: Other countries are moving ahead with additional product design policies. Canada has introduced warnings on individual cigarettes, a move that Australia is also considering. Australia has brought in new regulations that allow for filter regulations and is banning the use of flavour capsules, which make smoking more appealing to young people.