American luxury chocolate brand unveils festive packaging for 2026

American luxury chocolate brand Ethel M Chocolates, part of Mars, has introduced its 2026 Holiday Collection, featuring seasonal chocolate varieties, limited-edition gift boxes, collectible tins and festive packaging designs.

The collection includes the return of its 24-piece Advent Calendar, containing a selection of full-sized chocolates, alongside new seasonal assortments and gift packaging options.

Among the new additions is the 12-piece Baker's Collection Satin Crèmes, featuring four seasonal flavours including peppermint, cookie butter, gingerbread and peanut butter. The chocolates are presented in a cream-coloured gift box with a festive red sleeve.

The range also includes a five-piece Holiday Favorites Sampler and limited-edition Cactus and Holly collectible tins. Available in 16- and 32-piece formats, the embossed tins contain assorted chocolates, including Pecan Caramel Rapture Milk Chocolate and White Chocolate Peppermint Silk.

Other products include the Holiday Luxe Library, featuring four chocolate tablet bars, and Gourmet Hot Chocolate presented in a sapphire-blue tin. Customers can also create personalised chocolate assortments using the company's customisable gift boxes and tins.

New Peanut Brittle Bars have also been introduced in dark, milk and blonde chocolate varieties.

Ethel M Chocolates, which has been producing small-batch chocolates for 45 years, uses ingredients without colours or flavours from artificial sources.

The 2026 Holiday Collection is available online and in stores, with prices ranging from $5 for individual Peanut Brittle Bars to $80 for the Advent Calendar.

The launch also coincides with the return of the company's Holiday Cactus Garden Lights event in Henderson, Nevada, for its 33rd year.