BERO reintroduces limited-edition Spider-Man beer cans

Non-alcoholic beer brand BERO has announced the return of its limited-edition Spider-Man-themed cans, following an initial collaboration with Sony Pictures to coincide with the theatrical release of Spider-Man: Brand New Day in July.

The company, co-founded by actor Tom Holland, is introducing a second production run of the collectible packaging to coincide with the film's digital home release.

According to BERO, the original limited-edition cans sold out within two weeks of their launch, while traffic to its website increased by 121% during the campaign. The company described the collaboration as one of its most successful limited-edition releases to date.

The customised cans feature designs inspired by Spider-Man and contain BERO's Kingston Golden Pils, a non-alcoholic, European-style pilsner. The collaboration retains the existing beer product while introducing alternative packaging intended to appeal to fans of the film franchise.

The second release also coincides with the Halloween period, when Spider-Man-themed merchandise and costumes traditionally attract consumer interest.

The response to the first Spider-Man release reinforced that non-alcoholic beer doesn't need its own lane, it can be part of the biggest movies, sporting events, days out with friends or nights at home, while still feeling premium, relevant and culturally connected. Bringing these cans back meant more to us than giving fans another collectible, but also affording them greater opportunity to experience a moment they already love on their own terms.

John Herman, Co-Founder & CEO of BERO.

The limited-edition Kingston Golden Pils cans became available on 8 October 2026 through BERO's website and exclusively at Topgolf venues.

The packaging will be available for a limited period, although an end date has not been specified.