Grated cheese goes pocket-sized with limited-edition clip-on packaging

Kraft Natural Cheese has introduced Pocket Parm™, a limited-edition miniature version of its grated cheese packaging, designed to be attached to bags and carried on the go.

The pocket-sized bottles feature a clip attachment and colourful collectible charm, combining a portable cheese container with an accessory-style design. The promotional packaging is being used to introduce three new grated cheese varieties ahead of their nationwide US launch in January 2027.

The new flavours include Tomato Basil Parmesan, Garlic Herb Parmesan and Cheddar. Each will initially be available in the miniature Pocket Parm format, giving consumers an opportunity to sample the products before the full-sized versions reach retailers.

As part of the promotional campaign, Kraft Natural Cheese is distributing limited quantities of Pocket Parm in Los Angeles and Orlando throughout October 2026.

A specially designed mobile billboard truck began visiting locations across Los Angeles on 13 October, with an appearance in Orlando scheduled for the week commencing 26 October. The vehicle features a large cheese-inspired dispensing unit from which consumers can obtain the miniature bottles.

Parmesan has always been a staple for pasta, but we think it deserves a lot more real estate on the plate. With new Tomato Basil and Garlic Herb Parmesan flavors - plus new Grated Cheddar - there are even more ways to add Kraft flavor to everything from pizza and salads to sandwiches and vegetables. Pocket Parm gives fans the first taste of what’s coming next. After all, if you can Parm almost anything, why not take the Parm everywhere?

Dhriti Batra, Director of Kraft Natural Cheese at Lactalis Heritage Dairy.

The campaign introduces an alternative packaging format for Kraft's grated cheese range, using portability and collectible accessories as part of the product launch.

Pocket Parm will be available in limited quantities during October, while the three new grated cheese flavours are scheduled for wider distribution across the United States in January 2027.