Investing in circular solutions: AI-powered waste recognition system receives backing

Investing in circular solutions: AI-powered waste recognition system receives backing

Technology

Greyparrot, an AI-generated waste analytics company, will receive a $500,000 investment from Amcor. This partnership aims to support the expansion of Greyparrot's innovative AI-powered waste recognition system and promote a circular economy.

Amcor, a global leader in responsible packaging solutions, named Greyparrot as the latest winner of its Amcor Lift-Off programme.

Greyparrot utilises advanced AI computer vision systems in resource recovery facilities to monitor and sort large volumes of waste. By providing valuable data to waste managers, producers, and regulators, Greyparrot enables improved sorting, recycling rates, and accountability across the waste value chain.

Amcor's Lift-Off programme serves as a platform for early- and growth-stage start-ups to showcase their innovative ideas in areas such as alternative barriers, smart and connected packaging, new business models, biomaterials, fibre, and recycling. Entries are evaluated based on technology, business model, scalability, and alignment with Amcor's operations. Greyparrot joins the list of previous Lift-Off winners, marking the fourth recipient since the programme's launch in 2022.

Greyparrot AI-powered waste analytics Amcor
Amcor Lift-Off winner, Greyparrot, to advance AI-powered waste analytics for circular economy © Amcor/Greyparrot
Amcor's Vice President of Corporate Venturing and Open Innovation, Frank Lehmann, said: Amcor's Lift-Off program has established partnerships with a number of companies that are at the forefront of new technology that will drive sustainability in a variety of ways. We're excited by Greyparrot's technology to deliver valuable information on the life cycle of packaging and other waste and get a clearer understanding of the waste value chain and how we can improve.
Mikela Druckman, co-founder and CEO of Greyparrot, added: Data is vital in the effort to close the loop on circularity, from improving resource recovery to informing packaging design and regulation. Through the support of Amcor and its Lift-Off program, we're one step closer to digitising the waste sector, and we're excited to be entering into a new partnership with one of the most impactful organisations in the waste value chain.

Latest Packaging News

YPS announce commitment to net zero by 2035
Supplier News

YPS announce commitment to net zero by 2035

The Yorkshire Packaging Systems (YPS) Board has announced its commitment to a net zero target of 10...
Industry leaders converge as PACK EXPO Southeast 2025 delivers a standout show
Events

Industry leaders converge as PACK EXPO Southeast 2025 delivers a standout show

The brand new PACK EXPO Southeast made a triumphant debut in Atlanta, bringing together over 6,700...
Hugo Beck celebrates 70 years of packaging innovation with Open House events
Supplier News

Hugo Beck celebrates 70 years of packaging innovation with Open House events

Packaging machinery specialist, Hugo Beck, celebrates its 70th anniversary in 2025. To mark the...
What's new at the 2025 UK Food & Drink Shows?
Events

What's new at the 2025 UK Food & Drink Shows?

Food and drink is one of the UK's most innovative industries - and its leading trade show is...
Interroll enters a new era in material handling with MCP PLAY
Supplier News

Interroll enters a new era in material handling with MCP PLAY

Just in time for the start of LogiMAT, Interroll, the world's leading provider of material handling...