Investing in circular solutions: AI-powered waste recognition system receives backing

Investing in circular solutions: AI-powered waste recognition system receives backing

Technology

Greyparrot, an AI-generated waste analytics company, will receive a $500,000 investment from Amcor. This partnership aims to support the expansion of Greyparrot's innovative AI-powered waste recognition system and promote a circular economy.

Amcor, a global leader in responsible packaging solutions, named Greyparrot as the latest winner of its Amcor Lift-Off programme.

Greyparrot utilises advanced AI computer vision systems in resource recovery facilities to monitor and sort large volumes of waste. By providing valuable data to waste managers, producers, and regulators, Greyparrot enables improved sorting, recycling rates, and accountability across the waste value chain.

Amcor's Lift-Off programme serves as a platform for early- and growth-stage start-ups to showcase their innovative ideas in areas such as alternative barriers, smart and connected packaging, new business models, biomaterials, fibre, and recycling. Entries are evaluated based on technology, business model, scalability, and alignment with Amcor's operations. Greyparrot joins the list of previous Lift-Off winners, marking the fourth recipient since the programme's launch in 2022.

Greyparrot AI-powered waste analytics Amcor
Amcor Lift-Off winner, Greyparrot, to advance AI-powered waste analytics for circular economy © Amcor/Greyparrot
Amcor's Vice President of Corporate Venturing and Open Innovation, Frank Lehmann, said: Amcor's Lift-Off program has established partnerships with a number of companies that are at the forefront of new technology that will drive sustainability in a variety of ways. We're excited by Greyparrot's technology to deliver valuable information on the life cycle of packaging and other waste and get a clearer understanding of the waste value chain and how we can improve.
Mikela Druckman, co-founder and CEO of Greyparrot, added: Data is vital in the effort to close the loop on circularity, from improving resource recovery to informing packaging design and regulation. Through the support of Amcor and its Lift-Off program, we're one step closer to digitising the waste sector, and we're excited to be entering into a new partnership with one of the most impactful organisations in the waste value chain.

Latest Packaging News

Refill Return Cup initiative off to a strong start in Cardiff
Business

Refill Return Cup initiative off to a strong start in Cardiff

Cardiff’s Refill Return Cup initiative has seen strong engagement in its first month, with more...
Spectra supports Grangers Sustainable Journey
Supplier News

Spectra supports Grangers Sustainable Journey

At Spectra Packaging, we are proud to have played our part in Grangers’ journey toward...
Spectra teams up with Clevelli Bay to create an eco-friendly spray solution
Supplier News

Spectra teams up with Clevelli Bay to create an eco-friendly spray solution

Spectra recently worked with Clevelli Bay to develop a sustainable packaging solution for their new...
New initiative takes aim at reducing airline waste in Mumbai
Sustainability

New initiative takes aim at reducing airline waste in Mumbai

WasteAid, an environmental and development charity based in the UK, has announced a new partnership...
Study reveals 51% of UK supermarket food is packaged in 'unnecessary plastic'
Sustainability

Study reveals 51% of UK supermarket food is packaged in 'unnecessary plastic'

A recent study by Retail Economics, commissioned by DS Smith and conducted by the Material Change...