Investing in circular solutions: AI-powered waste recognition system receives backing

Investing in circular solutions: AI-powered waste recognition system receives backing

Technology

Greyparrot, an AI-generated waste analytics company, will receive a $500,000 investment from Amcor. This partnership aims to support the expansion of Greyparrot's innovative AI-powered waste recognition system and promote a circular economy.

Amcor, a global leader in responsible packaging solutions, named Greyparrot as the latest winner of its Amcor Lift-Off programme.

Greyparrot utilises advanced AI computer vision systems in resource recovery facilities to monitor and sort large volumes of waste. By providing valuable data to waste managers, producers, and regulators, Greyparrot enables improved sorting, recycling rates, and accountability across the waste value chain.

Amcor's Lift-Off programme serves as a platform for early- and growth-stage start-ups to showcase their innovative ideas in areas such as alternative barriers, smart and connected packaging, new business models, biomaterials, fibre, and recycling. Entries are evaluated based on technology, business model, scalability, and alignment with Amcor's operations. Greyparrot joins the list of previous Lift-Off winners, marking the fourth recipient since the programme's launch in 2022.

Greyparrot AI-powered waste analytics Amcor
Amcor Lift-Off winner, Greyparrot, to advance AI-powered waste analytics for circular economy © Amcor/Greyparrot
Amcor's Vice President of Corporate Venturing and Open Innovation, Frank Lehmann, said: Amcor's Lift-Off program has established partnerships with a number of companies that are at the forefront of new technology that will drive sustainability in a variety of ways. We're excited by Greyparrot's technology to deliver valuable information on the life cycle of packaging and other waste and get a clearer understanding of the waste value chain and how we can improve.
Mikela Druckman, co-founder and CEO of Greyparrot, added: Data is vital in the effort to close the loop on circularity, from improving resource recovery to informing packaging design and regulation. Through the support of Amcor and its Lift-Off program, we're one step closer to digitising the waste sector, and we're excited to be entering into a new partnership with one of the most impactful organisations in the waste value chain.

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