How to use AI to kickstart and accelerate packaging innovation

How to use AI to kickstart and accelerate packaging innovation

Technology

Berry Global has launched a new on-demand webinar exploring how artificial intelligence (AI) can be used to drive faster, smarter innovation in packaging design.

Featuring experts from Blue Clover Studios, Berry’s in-house packaging design team, alongside market intelligence specialists from Mintel, the session offers practical insight into how AI is reshaping the future of consumer packaged goods (CPG). From generating fresh creative ideas to reducing time-to-market, AI has the potential to level the playing field for businesses of all sizes.

However, the webinar also addresses the limitations of AI when used without professional guidance. While it can provide inspiration, AI doesn’t yet understand manufacturability — meaning without expert input, its use can lead to costly and inefficient outcomes.

Key topics covered include:

  • The role of innovation in the future of the CPG industry
  • Why NOW is the time to innovate
  • How AI can be used to accelerate packaging innovation
  • The role of professionals in the innovation process
  • How to translate AI generated outputs to commercial reality

The webinar is now available to watch on demand via Berry Global’s website: https://hubs.li/Q03gTrfp0

Latest Packaging News

M&S Food trials recyclable paper fibre trays for ready meals
Sustainability

M&S Food trials recyclable paper fibre trays for ready meals

Marks & Spencer is piloting a new recyclable tray made from paper fibre for one of its most...
YPS: Pack consistency improved whilst increasing production speed for pharmaceutical manufacturer
Supplier News

YPS: Pack consistency improved whilst increasing production speed for pharmaceutical manufacturer

A leading producer in the pharmaceutical industry has recently upgraded its packaging lines with...
Lucozade Energy unveils £6m sustainable packaging overhaul
Sustainability

Lucozade Energy unveils £6m sustainable packaging overhaul

Lucozade producer Suntory Beverage & Food GB&I (SBF GB&I) has invested £6.3 million in...
Syntegon delivers record results in 2024
Supplier News

Syntegon delivers record results in 2024

The Syntegon Group, a leading strategic partner to the global pharmaceutical, biotech and food...
Lyte Packaging: Sustainable trigger spray pouch shortlisted for Environmental Packaging Awards 2025
Supplier News

Lyte Packaging: Sustainable trigger spray pouch shortlisted for Environmental Packaging Awards 2025

Lyte Packaging is proud to share that Project 7, a division of Lyte Manufacturing Group, has been...