How to use AI to kickstart and accelerate packaging innovation

Berry Global has launched a new on-demand webinar exploring how artificial intelligence (AI) can be used to drive faster, smarter innovation in packaging design.

Featuring experts from Blue Clover Studios, Berry’s in-house packaging design team, alongside market intelligence specialists from Mintel, the session offers practical insight into how AI is reshaping the future of consumer packaged goods (CPG). From generating fresh creative ideas to reducing time-to-market, AI has the potential to level the playing field for businesses of all sizes.

However, the webinar also addresses the limitations of AI when used without professional guidance. While it can provide inspiration, AI doesn’t yet understand manufacturability — meaning without expert input, its use can lead to costly and inefficient outcomes.

Key topics covered include:

• The role of innovation in the future of the CPG industry
• Why NOW is the time to innovate
• How AI can be used to accelerate packaging innovation
• The role of professionals in the innovation process
• How to translate AI generated outputs to commercial reality

The webinar is now available to watch on demand via Berry Global’s website: https://hubs.li/Q03gTrfp0