Tesco trials next-generation QR codes to modernise retail operations

Tesco has begun early trials of next-generation barcodes, introducing QR codes powered by GS1 technology across a small selection of stores in southern England. The initiative, which focuses on 12 own-brand meat and produce lines, is part of an expanded pilot aiming to modernise supply chain management and improve operational efficiency within the retail sector.

Developed in collaboration with GS1 UK and ten supplier partners, the trial seeks to capture detailed information such as use-by dates and batch numbers. The move is intended to help Tesco enhance date code accuracy, minimise food waste, and strengthen measures to prevent out-of-date products from reaching customers.

Unlike traditional barcodes, which have supported the retail industry for over 50 years, the new QR codes powered by GS1 offer a unique digital identity for each product and are capable of carrying a much greater volume of information. This advancement provides real-time access to supply chain data and offers the potential for wider applications, including sourcing information, allergen details, sustainability credentials, and recycling guidance.

Isabela De Pedro, supply chain development & change director at Tesco, said: While it’s still early days, we’re already seeing the benefits of connecting our products to dynamic digital information that will help customers to know more about the products on our shelves. As well as improving the customer experience and unlocking new supply chain value, we are testing how QR codes can help Tesco with issues including traceability, compliance, sustainability and shelf-edge communication.

This marks the first trial of its scale by a UK supermarket and lays the groundwork for future digital innovations across Tesco’s operations.