Zara pledges to protect forests with new packaging commitment

Inditex, the parent company of fashion brand Zara, has joined Canopy’s Pack4Good initiative. The campaign aims to find sustainable alternatives to using Ancient and Endangered Forests in paper packaging, such as recycled pulp, Next Generation Solutions, and FSC Certification.

For over a decade, Inditex has been committed to CanopyStyle, focusing on eliminating the use of Ancient and Endangered Forests in their textiles. This commitment has now extended to their paper packaging to ensure that these critical forests are preserved.

The fashion industry is a significant user of paper packaging for shipping boxes, e-commerce envelopes, paper bags, hang tags, and paperboard boxes. Protecting natural forests is crucial for climate stability and biodiversity. Reduction, reuse, recycled content, and Next Generation alternatives made from waste are vital for a more sustainable planet.

As part of the Pack4Good initiative, Inditex will build on existing efforts to reduce packaging, including using reusable boxes for intra-business purposes, increasing recycled paper content, and incorporating innovative Next Generation fibres into their paper packaging. These alternatives to wood fiber include materials such as cereal straws, hemp stalks, jute, and tomato stems, which are often wasted or burned.

Inditex Group owns Zara, Bershka, Pull & Bear, Massimo Dutti, Stradivarius, Oysho, and Zara Home, all of which will be part of this new commitment to sustainable packaging.