Tesco Ireland introduces sustainable packaging for fresh mince meat

Tesco Ireland introduces sustainable packaging for fresh mince meat

Sustainability

Tesco Ireland is taking steps toward sustainability with the launch of a new packaging format for its fresh mince meat products.

Following a successful trial last year, where traditional plastic trays and film lids were replaced with a pillow pack for Tesco Irish lean steak mince, the retailer has decided to expand the use of pillow packs across its beef, lamb, and pork mince meats.

With over 14 products in the range, this transition to pillow packs is expected to reduce plastic usage by nearly 70%, while maintaining the high-quality appearance, taste, and texture of the meat. Unlike vacuum packs, the pillow pack's inflated design keeps the mince in optimal condition and prevents compression.

Customers can easily recycle the packaging or return it to Tesco stores for proper disposal in front-of-store recycling units alongside other soft plastics.

Tesco Ireland
Tesco Ireland, Fresh Food Category Director, John Brennan said: Pillow pack packaging uses 68% less plastic and guarantees the same high-quality appearance, and importantly, taste. Customers have grown used to these packs over recent months and can now expect to see this packaging on all mince products across our 175 stores. The plastic reduction element is significant and has the potential to save 76 tonnes of plastic each year.

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