Promising outcomes for “Reduce, Reuse, Recycle” initiative in Stockholm Royal Seaport

Promising outcomes for Reduce Reuse Recycle initiative in Stockholm Royal Seaport
Sustainability

The Reduce, Reuse, Recycle – Stockholm Royal Seaport project has reported significant progress in its second phase. Focused on improving recycling and waste management in the Royal Seaport area, the initiative utilises Envac ReFlow, a digital platform integrated with pneumatic waste collection systems, to encourage better sorting practices and reduce residual waste.

The project has exceeded its initial goal of engaging 25% of households, with 35% now participating. Surveys conducted in 2024 revealed 80% of users are satisfied with the service, over half feel more motivated to sort waste accurately, and 67% have adopted new recycling habits. Waste composition analyses show a 19% reduction in incorrectly sorted packaging and newspapers, alongside improvements in plastic waste and recycling accuracy.

© Envac

Future plans include expanding participation and conducting further studies with the Royal Institute of Technology to assess the initiative’s long-term impact on resident behaviour and sustainability in the Stockholm Royal Seaport.

Klas Leksell, Head of Service and ReFlow Lead at Envac Sweden, said: We are very pleased with the positive results from the Envac ReFlow project in Stockholm Royal Seaport. That 8 out of 10 users are satisfied with the service, and that over half of the residents in an area already known for its sustainability focus now report improved waste sorting, clearly shows that the technology makes a difference. We also see quality improvements in waste sorting, particularly with plastic packaging and reduced food waste. This indicates we are on the right path towards more sustainable waste management and increased recycling.

Visit the Envac website for more information.

Latest Packaging News

Pizza for Good campaign uses packaging to support childhood cancer research
Business

Pizza for Good campaign uses packaging to support childhood cancer research

The National Pediatric Cancer Foundation (NPCF) has launched Pizza for Good, a US-wide campaign...
Food brands join digital watermark trial for flexible packaging recycling
Technology

Food brands join digital watermark trial for flexible packaging recycling

Mondelēz International, PepsiCo and pladis are participating in a Belgium-wide trial exploring...
Special Olympics GB trial tests accessibility of future Deposit Return Scheme
Sustainability

Special Olympics GB trial tests accessibility of future Deposit Return Scheme

A Deposit Return Scheme (DRS) trial has taken place at the Special Olympics Great Britain National...
Nestlé adds on-pack guidance to tackle food waste and date label confusion
Sustainability

Nestlé adds on-pack guidance to tackle food waste and date label confusion

Nestlé has introduced new on-pack guidance in New Zealand aimed at helping consumers understand...
Smart moisture protection for PPWR: SUPER DRY supports compliance with new EU regulations
Supplier News

Smart moisture protection for PPWR: SUPER DRY supports compliance with new EU regulations

The EU’s Packaging and Packaging Waste Regulation (PPWR) is changing how businesses approach...