Paper recycling survey reveals US consumers strong belief in its value

Paper recycling survey reveals US consumers strong belief in its value

Sustainability

According to recent research conducted by the Paper & Packaging Board (P+PB), the majority (66%) of U.S. adults believe recycling paper is valuable, with 60% finding it easy. P+PB encourages consumers to make the most of the holiday season by recycling and reusing paper products.

In a May 2023 study of nearly 2,400 adults, only 14% found recycling paper and cardboard to be burdensome or confusing, highlighting widespread acceptance of recycling. While recycling is more embraced, P+PB recognises the need for periodic reminders about best practices and what is recyclable.

The holiday season, marked by gatherings and gift exchanges, provides an ideal opportunity to further promote recycling habits. P+PB offers a guide, "Celebrate the Holidays Sustainably with Paper," featuring practical tips for recycling and reusing paper-based products.

Mary Anne Hansan, president, P+PB, said: Our research shows that consumers understand the value of recycling paper. The holidays are a very paper intense season, so we wanted to capture and grow their interest with practical and fun ways to make the holidays more earth friendly. Since paper and paper packaging can be recycled up to seven times and are sourced from trees—a renewable resource, the abundance of paper during the holidays makes it a great time to build better recycling habits for families.

To encourage year-round recycling, consumers should consult local guidelines, as acceptance criteria can vary by location and change regularly.

Latest Packaging News

What Washington’s new EPR law means for brands, recyclers, and policymakers
Business

What Washington’s new EPR law means for brands, recyclers, and policymakers

On 17 May 2025, Governor Bob Ferguson signed Senate Bill 5284, officially known as the Recycling...
Unlocking small-batch agility: Kutudeposu chooses Aopack BM2508 box maker
Supplier News

Unlocking small-batch agility: Kutudeposu chooses Aopack BM2508 box maker

Confronted with rising demand for specialised, small-batch packaging, Turkish innovator Kutudeposu...
Snack Connection enhances efficiency with the case packer from Syntegon
Supplier News

Snack Connection enhances efficiency with the case packer from Syntegon

Snack Connection, a leading Netherlands-based manufacturer of nuts, kernels, and seeds, has...
Costco to sell planters made from recycled cartons in collaboration with Tetra Pak & Keter
Supplier News

Costco to sell planters made from recycled cartons in collaboration with Tetra Pak & Keter

Tetra Pak and Keter have announced a new partnership with the launch of Cube Planters made out of...
Reloop report finds 54% less beach litter in countries with DRS
Sustainability

Reloop report finds 54% less beach litter in countries with DRS

Reloop has released its latest report, Littered with Evidence: Proof that Deposit Return Systems...