Philips embraces 100% recycled paper packaging for home appliances

Versuni, renowned for its domestic appliance brands, is adopting eco-friendly packaging for its global Philips home appliances portfolio.

This sustainable packaging employs 100% recycled paper and is entirely recyclable. It is initially being introduced to top-performing Philips home appliances and will gradually extend across the full portfolio.

In addition to recycled paper, Versuni aims to replace single-use plastics in the packaging across the entire Philips portfolio within four years. These changes reflect Versuni's commitment to sustainability, with a focus on creating products and packaging for durability, repairability, and reusability.

The 100% recycled paper packaging is both robust and eco-conscious, reducing the need for additional protective materials during transportation. The reduced printed area on the packaging results in a 65% reduction in ink usage, and a focus on space optimisation minimises empty areas within each product box.

As part of its commitment to sustainability and enhancing the consumer experience, Versuni has replaced traditional multi-language user manuals with scannable QR codes on product packaging. These QR codes grant consumers easy access to instructional videos, FAQs, and downloadable user manuals in their preferred language, while essential safety instructions and warranty information remain available in the box.